We´re not looking to be the biggest player in the drinks sector. But that’s not something we worry about, because being market leader isn´t our main success driver..
Instead, we’re driven by the opportunity to create brands that really stand out within the drinks industry. Brands that are full of creativity. Brands that engage and inspire.. And with every new brand we create, we strive for the same outcome: to build an emotional connection with our consumers, putting a sparkle in their eye.
When we introduce a new drink, we push the boundaries within its category. We reinvent every concept, trend and model to produce brands that truly stand out from the crowd, learning from our experiences, not being afraid to make mistakes and getting better all the time.
It’s an approach that’s served us well and will drive our future growth. Our brands are currently distributed in more than 30 different countries worldwide, across Europe, Latin America, the United States and Asia,
We’re proud of our progress, but realise we have a long way to go before we achieve the global positioning we’d like. We may not be the current leader in each and every category, perhaps we never will. But we prefer to talk about brands rather than categories. Our aim is to create lasting, memorable drinking experiences that bring as much joy to our customers as they do to us.