MADISON Experience Marketing is a Spanish multinational company with over 20 years experience in the industry. Specializing in global marketing services, it currently employs 2,000 people. As a result of its international expansion, it has now an office in Lima (Peru) and carries out projects into the tourist sector among others in Europe, Asia and Latin America.
Its unique business model, composed of four independent but complementary business units, allows MADISON to cover the whole lifecycle of its customers through synergies offering a portfolio of innovative and advanced services:
- MADISON Agency is a division specialised in BTL advertising and events
- MADISON Sport Marketing is a business unit focusing in sports marketing services
- MADISON Market Research is an institute dedicated to market research and customer experience services
- MADISON BPO Contact Center is a company with expertise in multichannel customer care, business processes and value-added solutions
Tourism is one of the most developed areas in Madison. We count on a team of experts in this sector, and we work in large national and international projects.
The core values upon which the company was founded still guide the company today: a strong vocation to best serve its customers by offering a customized and differentiated service reaching very high quality standards and assuring the customer an added value thanks to MADISON’s unique business model.