At Branward we understand Brand Consulting as an exercise of balance: analysis, strategy, creativity and communication are the key elements that must adapt to every need.

We aim to provide a constant spirit of innovation together with a special care for details in order to present always a different vision to a highly demanding market in permanent evolution.

Our main supports are flexibility and innovation. We believe in a brand management model that fully integrates all intangibles (Brand, Culture, Behaviour and Communication). A key issue to control cause and effect.

We always look for an emotional connectivity between brands and persons. What counts is not how important a brand may be but rather what this brand means for people. We help brands to identify its purpose (meaning) transcending its sales proposition.

We solve brands challenges from three different perspectives:

  • Securing growth (Innovating innovation, portfolio optimization, cobranding strategies, value growth)
  • Providing engagement between brands and persons (Reputation building, preference generation, perceptions management, creating relevant identities, impulsing internal pride, generating talent attraction)
  • Optimizing experience (Communication plans optimization, establishing unique experiences, facilitating digital transformation, designing attractive packaging)

From 1993 onwards Branward pioneers brand consulting at Spain, detecting its ever changing needs by providing international expertise (Europe, America Asia) with global brands of all sectors (FMGC, Tourism, Pharma, Bank&Insurance, Utilities…).

We have been honoured with top national and international recognitions: Transform Awards, Pentawards, Sol, Best Pack, IF, Best Branding Agency…

Branward is a founding member of AEBRAND (Branding Companies Association of Spain).