7 Keys to brand valuation

Gabriela Salinas – Expert in brands and appraisal of intangibles The growing importance of intangible assets and brands in the creation of value has been extensively documented. Brand Finance estimates that 72% of the value of US corporations is explained through the value of intangible assets. With the phenomenon of the collaborative economy and its intensive […]
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Seve Ballesteros, eternal Spain Brand Honorary Ambassador

On 7 May, Severiano Ballesteros, one of the most acclaimed and successful Spanish sportspersons of all times, died in the Cantabrian town of Pedreña. A golfing icon and model of success and self-improvement for millions of athletes around the world, Ballesteros was appointed in 2005 by the Leading Brands of Spain Forum as a Spain Brand Honorary Ambassador “for his contribution to strengthening the image of Spain, for being one of the greatest Spanish sportsmen of all time and for enjoying widespread international projection and global recognition".
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