Recognised prestigious Spanish brand
Leader in its sector
Identification or management of Spanish origin
Number of countries (average)
Average international business
What is it
Strategic alliance
The Leading Brands of Spain Forum (FMRE) is a public-private strategic alliance of the main Spanish companies with leading brands and international projection in their respective sectors and the competent government bodies with regard to:
Strategic alliance
public-private
AREA
OF WORK
COUNTRY IMAGE
INDUSTRIAL PROPERTY
HUMAN RESOURCES
FINANCE
INNOVATION
MARKETING
MARKETS
INTERNATIONALISATION
Participants
More than 100 companies, 3 ministries and 2 government agencies
MINISTRY OF
Foreign Affairs and Cooperation
MINISTRY OF
Economy, Industry and Competitiveness
MINISTRY OF
Energy, Tourism and Digital Agenda
ICEX
Spain Export and Investments
OEPM
Spanish Patent and Trademark Office
% MEMBERS OF FORUM PER ANNUAL TURNOVER
( millions of euros / year )
DISTRIBUTION BY INDUSTRY
Pillars
-
LEADING BRANDS
An initiative of the leading brands to highlight the importance of brands for the companies and for the Spanish economy.
-
STRATEGIC ALLIANCE
Building a public-private strategic alliance.
-
INTERNATIONALISATION
Increasing awareness about the importance of internationalisation and this is done by using the brand as the main competitive asset.
-
COUNTRY IMAGE
Contributing, alongside the government bodies and with the support of the key players in civil society, to improve the prestige associated with the international image of Spain.
Member profile
Spanish company with a leading brand in its industry or category and with a high level of internationalisation.
MAPI Club
This is an initiative through which the leading brands forum supports companies with their own brands that have the greatest potential to succeed abroad.
Perfil MAPI
Leading Brands
MAPI Club
Small and medium enterprises with high potential
Size and financial situation that enables a company to go international
Competitive strength in the domestic market
The MAPI Club represents an opportunity to share knowledge and experience, for networking and cooperation, generating synergies for the internationalisation of brands.
Activities
Programme of business meetings
Research, reports and publications
Joint projects for the promotion of Spanish brands and country image, both in Spain and abroad.
Other projects involving brand and internationalisation
The Forum in figures
92
Friends of the Spain Brand and the Spanish brands
that have stood out for ties to and support for Spain or to their brands in a certain country.
FMRE has recognised
52Spain Brand Honorary Ambassadors
who contribute significantly to the prestige and strengthening of a positive image of Spain abroad.
The members of the Forum provide employment to
1,5million people in Spain
Founded in 1999 with 17 companies, in 2014 the forum celebrated its
15anniversary with
over100 companies
The joint turnover of the Forum companies is equivalent to
40% of Spanish GDP
92 Friends of the Spain Brand and the Spanish brands that have stood out for ties to and support for Spain or to their brands in a certain country. FMRE has recognised 52Spain Brand Honorary Ambassadors who contribute significantly to the prestige and strengthening of a positive image of Spain abroad. The members of the Forum provide employment to 1,5million people in Spain Founded in 1999 with 17 companies, in 2014 the forum celebrated its 15anniversary with more than100 companies The joint turnover of the Forum companies is equivalent to 40% of Spanish GDP