What is it

Strategic alliance

The Leading Brands of Spain Forum (FMRE) is a public-private strategic alliance of the main Spanish companies with leading brands and international projection in their respective sectors and the competent government bodies with regard to:

Strategic alliance
public-private

AREA
OF WORK

COUNTRY IMAGE INDUSTRIAL PROPERTY HUMAN RESOURCES FINANCE INNOVATION MARKETING MARKETS INTERNATIONALISATION

Participants

MINISTRY OF
Foreign Affairs, European Union and Cooperation

MINISTRY OF
Industry, Trade and Tourism

ICEX
Spain Export and Investment

OEPM
Spanish Patent and Trademark Office

SPANISH CHAMBER
of Commerce

SECRETARY OF STATE
for Tourism

TURESPAÑA
Tourism lnstitute of Spain

STATE SECRETARIAT
for Global Spain

% MEMBERS OF FORUM PER ANNUAL TURNOVER

( millions of euros / year )

DISTRIBUTION BY INDUSTRY

Pillars

  • LEADING BRANDS

    An initiative of the leading brands to highlight the importance of brands for the companies and for the Spanish economy.

  • STRATEGIC ALLIANCE

    Building a public-private strategic alliance.

  • INTERNATIONALISATION

    Increasing awareness about the importance of internationalisation and this is done by using the brand as the main competitive asset.

  • COUNTRY IMAGE

    Contributing, alongside the government bodies and with the support of the key players in civil society, to improve the prestige associated with the international image of Spain.

Member profile

Spanish company with a leading brand in its industry or category and with a high level of internationalisation.

Recognised prestigious Spanish brand

Leader in its sector

Identification or management of Spanish origin

Number of countries (average)

Average international business

MAPI Club

This is an initiative through which the leading brands forum supports companies with their own brands that have the greatest potential to succeed abroad.

Perfil MAPI Leading Brands MAPI Club
Club MAPI - Club for Brands of High International Potential

The MAPI Club represents an opportunity to share knowledge and experience, for networking and cooperation, generating synergies for the internationalisation of brands.

Activities

Programme of business meetings
Research, reports and publications
Joint projects for the promotion of Spanish brands and country image, both in Spain and abroad.
Other projects involving brand and internationalisation

The Forum in figures

120

Friends of the Spain Brand and the Spanish brands

that have stood out for ties to and support for Spain or to their brands in a certain country.

FMRE has recognised

60Spain Brand Honorary Ambassadors

who contribute significantly to the prestige and strengthening of a positive image of Spain abroad.

The members of the Forum provide employment to

1,3million people in Spain

Founded in 1999 by 17 companies, it currently has more than 110 associates

The joint turnover of the Forum companies is equivalent to

35% of Spanish GDP

92 Friends of the Spain Brand and the Spanish brands that have stood out for ties to and support for Spain or to their brands in a certain country. FMRE has recognised 52Spain Brand Honorary Ambassadors who contribute significantly to the prestige and strengthening of a positive image of Spain abroad. The members of the Forum provide employment to 1,5million people in Spain Founded in 1999 with 17 companies, in 2014 the forum celebrated its 15anniversary with more than100 companies The joint turnover of the Forum companies is equivalent to 40% of Spanish GDP