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Seve Ballesteros, eternal Spain Brand Honorary Ambassador On 7 May, Severiano Ballesteros, one of the most acclaimed and successful Spanish sportspersons of all times, died in the Cantabrian town of Pedreña. A golfing icon and model of success and self-improvement for millions of athletes around the world, Ballesteros was appointed in 2005 by the Leading Brands of Spain Forum as a Spain Brand Honorary Ambassador “for his contribution to strengthening the image of Spain, for being one of the greatest Spanish sportsmen of all time and for enjoying widespread international projection and global recognition.”
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For the fourth time the Leading Brands of Spain Forum has appointed the Spain Brand Honorary Ambassadors The Leading Brands of Spain Forum, through a panel of judges made up of representatives from business and institutions – some on an international level – and chaired by Antonio Abril, Director and Secretary of the Board of Directors of Inditex and Deputy Chairman of the Forum, appointed the new Spain Brand Honorary Ambassadors (SBHAs) this morning at the Marqués de Cáceres wine cellars in La Rioja. This year is the fourth edition of these awards, the aim of which is to publicly acknowledge individuals, companies and institutions that have contributed throughout their careers to strengthening Spain’s image abroad. This recognition is granted every two years in seven categories, with the approval of the Spanish Ministry for Foreign Affairs and Cooperation. |
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The Government launches Spain’s new image abroad The Spanish Tourism Institute has presented its new campaign to promote Spain abroad, highlighting the need to promote the country’s image in order to attract international tourism. The Spanish Secretary of State for Tourism, Joan Mesquida, revealed the main lines of the new campaign, which will run under the slogan ‘I need Spain’.
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The Prince and Princess of Asturias and the Spanish Ministry of Industry, Tourism and Trade present the Made in/by Spain Plan for the US On 16 and 17 March several events took place in New York that served to present the Made in/by Spain Plan for the United States, in which the Leading Brands of Spain Association (AMRE) plays an active role and which aims to increase the presence of Spanish companies in the American market. These acts were honoured by the presence of Their royal Highnesses the Prince and Princess of Asturias and the Minister of Industry, Tourism and Trade Miguel Sebastián.
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Enric Puig, posthumously appointed Honorary Ambassador of the Spain Brand The panel of judges for the Third Election of Honorary Ambassadors of the Spain Brand, which met on 1 October at the González Byass wine cellars in Jerez de la Frontera, decided to make a special exception by granting the posthumous title of Honorary Ambassador of the Spain Brand to the recently-deceased member of the Board of Directors of the Leading Brands of Spain Association, Enric Puig, for his important and decisive work for the Spanish brands and the Leading Brands of Spain Forum.
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The Royal Elcano Institute publishes a report on the image of Spain in the US The Royal Elcano Institute has published a working paper by Javier Noya, Beatriz Rodríguez and Antonía María Ruiz Jiménez, entitled The Image of Spain in the United States. The paper discusses the average US citizen‘s image of Spain.
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New working paper by the Elcano Institute on the image of Spain The Royal Elcano Institute has recently published a working paper prepared by the researcher William Chislett entitled Image and Reality: Contemporary Spain, that discusses different aspects of how Span is perceived around the world and how to differentiate this perception from the reality of the country.
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The Third Election of the Honorary Ambassadors of the Spain Brand Last Wednesday 1 October, at the Gonzalez Byass wine cellars in Jerez de la Frontera (Cadiz), the Leading Brands of Spain Forum, through a panel of judges made up of representatives from business and institutions – some on an international level – and chaired by Antonio Abril, Director and Secretary of the Board of Directors of Inditex and Deputy Chairman of the Forum, appointed the new Honorary Ambassadors of the Spain Brand.
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