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Bulletin - June 2011
- Accreditation ceremony for the new designations for Spain Brand Honorary Ambassadors. - Audiovisual presentation: Spain, a brand with many voices. - The Forum recognises the Friends of Spain Brand and Spanish Brands in Russia. - The Forum will take part in the 125th anniversary Gala of the Spanish Chamber of Commerce in Great Britain.
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The Forum publishes a Russian edition of the Leading Brands of Spain book
Under the auspices of the celebration of the Dual Year of Spain in Russia and Russia in Spain, an event agreed between the governments of both countries, the Leading Brands of Spain Forum (FMRE) has prepared a special Spanish and Russian bilingual edition of its Leading Brands of Spain book.
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Launch of the Mandarin Chinese version of the Leading Brands of Spain portal
Last September the Leading Brands of Spain Forum launched the Mandarin Chinese version of their Leading Brands of Spain portal, which they hope will make Spanish brands more widely known in China. This website transfers and extends the content of the book Leading Brands of Spain in China, presented by the Leading Brands Forum in Beijing and Shanghai in January 2008, which had already been digitally formatted in its Spanish and English versions.
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10th Anniversary Report of the Leading Brands of Spain Forum
The Report of the Leading Brands of Spain Forum’s 10th Anniversary was presented and given out to attendees of the Forum’s 10th Anniversary commemoration event held on 15 December in the conference hall of the Ministry of Industry, Tourism and Commerce. The report lists the activities carried out by the Forum over the last ten years, as well as the main milestones the institution has reached since 1999. Accordingly, the information on these activities is organised into the following chapters, depending on the profile of each project: Ambassador Brands and Image of Spain; Research and Publications; Training and Circulation; and Institutional Co-operation and Communication.
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June 2009 Bulletin
- AMRE takes part in the presentation of the Made in/by Spain Plan in the United States. - H.M. the King welcomes AMRE’s members - New Leading Brands of Spain Forum communications strategy on the internet.
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The Forum presents the Spanish Ambassador Brands video in the United States
The Leading Brands of Spain Association produced a video on Spanish brands in the US to promote the Made in/by Spain Plan in the United States for the occasion of the Spanish Brands Dinner in New York. It was shown during the dinner and featured all of the brands present there.
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The Forum launches the electronic version of the Leading Brands of Spain book
This week the Leading Brands of Spain Forum presented the electronic version of the book Leading Brands of Spain in English and Spanish versions, for which it has created two specific portals.
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The Forum takes part in editing the book 'La nueva generación de valor'
The Leading Brands of Spain Forum has worked together with the consulting firm Interbrand and LID Editorial, in editing the book La nueva generación de valor (The new value generation) written by the Interbrand’s CEO in Spain, Gonzalo Brujó. The book was presented on 25 September at the Matadero Madrid arts centre.
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Previous News
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EVENTS
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Friends of Spain Brand in the United KingdomThis coming 7th November a Gala Dinner will be held in London to celebrate the 125th anniversary of the Spanish Chamber of Commerce in Great Britain. During this event the presentation of awards to publicly acknowledge the Friends of Spain Brand in the United Kingdom, an initiative of Leading Brands of Spain Forum, will take place. Both the Chamber of Commerce and the Leading Brands of Spain Forum are working together to organise this event, which will be presided over by Their Royal Highnesses the Prince and Princess of Asturias. Top representatives from the governments of Spain and the United Kingdom will also be present.
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MORE ABOUT BRANDS
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La Caixa, Mango, Natura Bissé and Fermax, prize-winners at the 5th ESADE Brand Centre AwardsFour member companies of the Leading Brands of Spain Forum, La Caixa, Mango, Natura Bissé and Fermax, have had their brand management skills acknowledged in the 5th ESADE Brand Centre Awards, whose prize-giving ceremony took place on 7 October at the business school's headquarters in Madrid. Thus, La Caixa received two prizes, on being recognised both in the most important category, corresponding to the ‘Grand Prize’, and in the ‘Long-term Track Record’.
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PUBLICATIONS
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Bulletin - June 2011- Accreditation ceremony for the new designations for Spain Brand Honorary Ambassadors. - Audiovisual presentation: Spain, a brand with many voices. - The Forum recognises the Friends of Spain Brand and Spanish Brands in Russia. - The Forum will take part in the 125th anniversary Gala of the Spanish Chamber of Commerce in Great Britain.
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ON THE MEDIA
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William Chislett analyses the role of Spanish companies on an “Ailing Economy” William Chislett, collaborator at the Real Instituto Elcano and member of the Committee on Spain Ambassador Brands and Image, analyses on his last paper. “Spain’s Multinationals: the Dynamic Part of an Ailing Economy (WP)” the leadership of Spanish multinational companies on their respective sectors.
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SPAIN BRAND
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Seve Ballesteros, eternal Spain Brand Honorary AmbassadorOn 7 May, Severiano Ballesteros, one of the most acclaimed and successful Spanish sportspersons of all times, died in the Cantabrian town of Pedreña. A golfing icon and model of success and self-improvement for millions of athletes around the world, Ballesteros was appointed in 2005 by the Leading Brands of Spain Forum as a Spain Brand Honorary Ambassador “for his contribution to strengthening the image of Spain, for being one of the greatest Spanish sportsmen of all time and for enjoying widespread international projection and global recognition.”
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PUBLIC SUPPORT
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Leche Pascual, Mapfre and BBVA, winners in the Prince Felipe AwardsIn an act that took place at the Municipal Conference Centre in Madrid on 19 June, chaired by T. R. H. the Prince and Princess of Asturias, Leche Pascual, Mapfre and BBVA, companies belonging to the Leading Brands of Spain Association, were awarded Prince Felipe Awards for Business Excellence in the respective categories of Renewable Energies and Energy Efficiency, Internationalisation and Leading Brand.
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© Leading Brands of Spain Forum - 2008
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