William Chislett, collaborator at the Real Instituto Elcano and member of the Committee on Spain Ambassador Brands and Image, analyses on his last paper. “Spain’s Multinationals:  the Dynamic Part of an Ailing Economy (WP)”  the leadership of Spanish multinational companies on their respective sectors. Chilett points out , exports have become the engine of economic growth. While the US, the UK,Germany, France and Italy have lost global market share to varying degrees over the lastdecade, mainly to China and other emerging countries, Spain’s share of world merchandise exports has remained virtually unchanged.

The author remarks how parts of corporate Spain have become in a much shorter period than other developed countries significant players on the global stage, enabling them to weather with relative success the downturn in their home market. The challenge for these companies is to keep up this momentum.