Coinciding with the ceremony of the appointment of the new Spain Brand Honorary Ambassadors, the Leading Brands of Spain Forum (FMRE) screened for the first time the film ‘Spain: one brand with many voices’, which compiles testimonies from prominent figures in Spanish society.
Figures already involved with FMRE participated in the film, including Spain Brand Honorary Ambassadors, such as Pau Gasol, Plácido Domingo, Ferrán Adriá, Iker Casillas (Spanish national football team), Inma Shara, Pedro Alonso, Margarita Salas, Antonio Garrigues, Emilio Botín, Carmen Caffarel, Director of the Instituto Cervantes and Manuel de la Puente Mora-Figueroa, Captain of the Juan Sebastián Elcano Ship.
Furthermore, leading figures from the world of business such as Ignacio Sánchez Galán, Chairman of Iberdrola, and Isak Andic, Chairman of Mango, also participated in this film, along with José Luis Bonet, Chairman of FMRE and Freixenet and Antonio Abril, Vice-Chairman of FMRE and General Secretary of Inditex. ‘Spain: one brand with many voices’ reflects some of Spain’s key strengths; it describes the main challenges facing the country and how to deal with them: “together we can go faster and further.”
This coming 7th November a Gala Dinner will be held in London to celebrate the 125th anniversary of the Spanish Chamber of Commerce in Great Britain. During this event the presentation of awards to publicly acknowledge the Friends of Spain Brand in the United Kingdom, an initiative of Leading Brands of Spain Forum, will take place. Both the Chamber of Commerce and the Leading Brands of Spain Forum are working together to organise this event, which will be presided over by Their Royal Highnesses the Prince and Princess of Asturias. Top representatives from the governments of Spain and the United Kingdom will also be present.
Four member companies of the Leading Brands of Spain Forum, La Caixa, Mango, Natura Bissé and Fermax, have had their brand management skills acknowledged in the 5th ESADE Brand Centre Awards, whose prize-giving ceremony took place on 7 October at the business school's headquarters in Madrid. Thus, La Caixa received two prizes, on being recognised both in the most important category, corresponding to the ‘Grand Prize’, and in the ‘Long-term Track Record’.
- Accreditation ceremony for the new designations for Spain Brand Honorary Ambassadors. - Audiovisual presentation: Spain, a brand with many voices. - The Forum recognises the Friends of Spain Brand and Spanish Brands in Russia. - The Forum will take part in the 125th anniversary Gala of the Spanish Chamber of Commerce in Great Britain.
William Chislett, collaborator at the Real Instituto Elcano and member of the Committee on Spain Ambassador Brands and Image, analyses on his last paper. “Spain’s Multinationals: the Dynamic Part of an Ailing Economy (WP)” the leadership of Spanish multinational companies on their respective sectors.
On 7 May, Severiano Ballesteros, one of the most acclaimed and successful Spanish sportspersons of all times, died in the Cantabrian town of Pedreña. A golfing icon and model of success and self-improvement for millions of athletes around the world, Ballesteros was appointed in 2005 by the Leading Brands of Spain Forum as a Spain Brand Honorary Ambassador “for his contribution to strengthening the image of Spain, for being one of the greatest Spanish sportsmen of all time and for enjoying widespread international projection and global recognition.”
In an act that took place at the Municipal Conference Centre in Madrid on 19 June, chaired by T. R. H. the Prince and Princess of Asturias, Leche Pascual, Mapfre and BBVA, companies belonging to the Leading Brands of Spain Association, were awarded Prince Felipe Awards for Business Excellence in the respective categories of Renewable Energies and Energy Efficiency, Internationalisation and Leading Brand.
