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Constitution of the Business Committee for Internationalisation

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The Leading Brands of Spain Association, the Spanish Council of Chambers of Commerce and the Spanish Exporters and Investors Club formally constituted the Business Committee for Internationalisation on 13 January. This entity was designed to be a permanent platform for the analysis and elaboration of ideas to reinforce the internationalisation and competitiveness of Spanish companies. These ideas will be presented to the Government and to the other public Administrations so that they may be taken into consideration in the formulation of new public policies and strategies in these fields.

The Chairman of the Council of Chambers of Commerce, Javier Gómez-Navarro, the Chairman of the Spanish Exporters and Investors Club, Balbino Prieto, and the Chairman of the Leading Brands of Spain Association, José Luis Bonet, signed the constitutional agreement for this Committee, which comes under the framework of the initiatives drawn up during the First Summit on Internationalisation, held in Madrid last October.

For José Luis Bonet, Chairman of the Leading Brands of Spain Association, ‘this Business Committee was established as a means of continuing the exchange of ideas and initiatives for the future between companies, their brands and the government so that our foreign sector can take on the full weight of the essential role it plays in our economy. It is an entity built on collaboration and creativity, and it aims to serve as an additional means of overcoming the economic crisis affecting us all today. In short, it is an instrument for sharing responsibility.’

According to a statement given by the Chairman of the Council of Chambers of Commerce, Javier Gómez-Navarro during the aforementioned event, ‘the big challenge that our country faces in the medium term is to make internationalisation what it still is not today: the main engine of our economy and of companies themselves, without which, in the near future, many would be destined to disappear. That being said, it is the lack of awareness of internationalisation by Spanish society and little institutional co-ordination existing to tackle this major challenge that has led us to establish this Business Committee for Internationalisation (BCI), which will enable us not only to optimise resources, but to improve dialogue, co-ordination and collaboration between government bodies and businesses in order to meet this important goal.’

For his part, the Chairman of the Spanish Exporters and Investors Club, Balbino Prieto, emphasised that ‘within the context of an open economy like that of Spain, a decision in favour of competitiveness is, put simply, a decision for survival, just as a decision in favour of internationalisation is a decision for growth. This is precisely the solution that business leaders wish to express to the government and to Spanish society: a growth strategy to overcome the current economic crisis must, without a doubt, be based on internationalisation.’

In accordance with the aim of the agreement signed by the three institutions, the BCI has set out three principal objectives as a starting point: to analyse and create awareness of problems affecting internationalisation and competitiveness; to work on the development of these measures with government bodies; and to organise Summits on Internationalisation and other such events in the future, in order to continue the search for practical initiatives.

In order to achieve the first objective, the BCI will look at those situations still presenting barriers and will identify the requirements of companies with a view to offering guidance during the formulation of public and support policies in this field.

With respect to collaboration with government bodies, the BCI will propose appropriate initiatives that will enable it to continue to promote channels and exchanges of dialogue with those entities. The BCI also proposes collaboration in all areas and programmes which may lead to improvements in this area.

The BCI is the outcome of a decision taken at last October’s First Summit on Internationalisation. That event saw more than 600 Spanish businesses take the initiative for the first time to present the government, represented by the Minister of Industry, Tourism and Commerce, Miguel Sebastián, and the other government bodies, with a comprehensive list of specific suggestions and measures to overcome the current economic crisis, all of which are centred on the international presence of companies and improvements to competitiveness.

Suggestions worthy of mention include: increasing company participation in the formulation of internationalisation policies and plans; establishing a model of collaboration between the different levels and spheres of those government bodies devoted to internationalisation; reforming and enhancing the foreign service; and supporting an alliance with the leading Spanish brands in order to serve as driving forces.

Likewise, the companies requested that the government should provide the Spanish Official Credit Institute (ICO) with more means of financing the export industry, create a venture capital fund to launch Spanish brands or to acquire foreign ones, improve innovation funding and promote the ‘country brand’ image.

Among the considerations regarding improvements in competitiveness, the document presented to the Minister of Industry includes, among others, measures to allow businesses to make better use of innovation policies, a reduction in social security contributions, labour market reforms, simplification of bureaucratic processes and the defence of a single market.



EVENTS
Friends of Spain Brand in the United Kingdom
This coming 7th November a Gala Dinner will be held in London to celebrate the 125th anniversary of the Spanish Chamber of Commerce in Great Britain. During this event the presentation of awards to publicly acknowledge the Friends of Spain Brand in the United Kingdom, an initiative of Leading Brands of Spain Forum, will take place. Both the Chamber of Commerce and the Leading Brands of Spain Forum are working together to organise this event, which will be presided over by Their Royal Highnesses the Prince and Princess of Asturias. Top representatives from the governments of Spain and the United Kingdom will also be present.
Spain: one brand with many voices
The Leading Brands of Spain Forum appoints the new Spain Brand Honorary Ambassadors
The Leading Brands of Spain Forum publicly acknowledges the Friends of the Spain Brand and Spanish Brands in Russia
MORE ABOUT BRANDS
La Caixa, Mango, Natura Bissé and Fermax, prize-winners at the 5th ESADE Brand Centre Awards
Four member companies of the Leading Brands of Spain Forum, La Caixa, Mango, Natura Bissé and Fermax, have had their brand management skills acknowledged in the 5th ESADE Brand Centre Awards, whose prize-giving ceremony took place on 7 October at the business school's headquarters in Madrid. Thus, La Caixa received two prizes, on being recognised both in the most important category, corresponding to the ‘Grand Prize’, and in the ‘Long-term Track Record’.
Zara and Santander, in the Top 100 of Interbrand
William Chislett analyses the potential of Spanish multinationals
Four brands in the forum, among the 100 most valuable in the world
PUBLICATIONS
Bulletin - June 2011
- Accreditation ceremony for the new designations for Spain Brand Honorary Ambassadors.
- Audiovisual presentation: Spain, a brand with many voices.
- The Forum recognises the Friends of Spain Brand and Spanish Brands in Russia.
- The Forum will take part in the 125th anniversary Gala of the Spanish Chamber of Commerce in Great Britain.
The Forum publishes a Russian edition of the Leading Brands of Spain book
Launch of the Mandarin Chinese version of the Leading Brands of Spain portal
10th Anniversary Report of the Leading Brands of Spain Forum
ON THE MEDIA
William Chislett analyses the role of Spanish companies on an “Ailing Economy”

William Chislett, collaborator at the Real Instituto Elcano and member of the Committee on Spain Ambassador Brands and Image, analyses on his last paper. “Spain’s Multinationals:  the Dynamic Part of an Ailing Economy (WP)”  the leadership of Spanish multinational companies on their respective sectors.
AMRE analyses the impact of the Spanish football team’s victory on the Spain Brand
Gabriel Masfurroll writes a column for Expansión on Made in/by Spain
Expansión dedicates an article to the Spain Brand Honorary Ambassador accreditation ceremony
SPAIN BRAND
Seve Ballesteros, eternal Spain Brand Honorary Ambassador
On 7 May, Severiano Ballesteros, one of the most acclaimed and successful Spanish sportspersons of all times, died in the Cantabrian town of Pedreña. A golfing icon and model of success and self-improvement for millions of athletes around the world, Ballesteros was appointed in 2005 by the Leading Brands of Spain Forum as a Spain Brand Honorary Ambassador “for his contribution to strengthening the image of Spain, for being one of the greatest Spanish sportsmen of all time and for enjoying widespread international projection and global recognition.” 
For the fourth time the Leading Brands of Spain Forum has appointed the Spain Brand Honorary Ambassadors
The Government launches Spain’s new image abroad
The Prince and Princess of Asturias and the Spanish Ministry of Industry, Tourism and Trade present the Made in/by Spain Plan for the US
PUBLIC SUPPORT
Leche Pascual, Mapfre and BBVA, winners in the Prince Felipe Awards
In an act that took place at the Municipal Conference Centre in Madrid on 19 June, chaired by T. R. H. the Prince and Princess of Asturias, Leche Pascual, Mapfre and BBVA, companies belonging to the Leading Brands of Spain Association, were awarded Prince Felipe Awards for Business Excellence in the respective categories of Renewable Energies and Energy Efficiency, Internationalisation and Leading Brand.
Presentation of the New Support Plan for Spanish Brands
The SOS Group and Barceló Win the Prince Felipe Award for Business Excellence
FINBRAND, COFIDES’ new funding line for the internationalisation of Spanish brands
© Leading Brands of Spain Forum - 2008