On 18 September, Miguel Otero, the Managing Director of the Leading Brands of Spain Forum (FMRE) presented diplomas to the research teams named as the winners of the 5th Leading Brands of Spain Forum Awards for Brands: international management and standing.
The first prize, consisting of €3,000, went to a professors Vanessa Apaolaza Ibáñez and Patrick Hartman (University of the Basque Country), and Mark Zander (University of Freiburg) for their paper titled “Memory, emotion and rock & roll: the influence of music as an emotional stimuli in brand perception and endorsement”.
The runner-up studies were named as How to revitalise brands through consistency in their associations. The role of brand familiarity presented by professors Elena Delgado Ballester, María Ángeles Navarro Bailón, and María Sicilia Piñero from the University of Murcia, and Measuring brand equity: a proposal from a learning approach, submitted by Isabel Buil Carrasco and Eva Martínez Salinas (University of Zaragoza) and Leslie de Chernatony (University of Birmingham, UK).
As is tradition, the awards were presented during the closing of the Marketing Academic Conference organised by AEMARK (Spanish Marketing Association), which was held in Bilbao this year.
These awards, now in their fifth year running, are organised jointly by the Leading Brands of Spain Forum and the Spanish Patent and Trademark Office, in partnership with AEMARK. The awards assess the quality, originality and usefulness for businesses of the studies presented.
