The President of USP Hospitals and member of the Leading Brands of Spain Association’s Board of Directors, Gabriel Masfurroll, wrote an opinion column for the newspaper Expansión. The article published on 15 August, entitled ‘Made in/by Spain’ encourages Spanish business leaders not to try and conceal the origin of their products and to exploit the potential of the brands to ensure that Spain’s image abroad is set at a level in line with the reality of the country.

“Once and for all we believe in and we create the brand Made in/by Spain. We are better than we believe, unlike others, who have succeeded in overvaluing their origin and this, in turn, promotes everything which is done in the aforementioned country, whether good, bad or average,” confirms Masfurroll, who cites examples of Spanish business leaders, sportsmen and personalities who are widely known outside of our country for the excellence of their work.

In his article, Masfurroll also highlights the role of the Leading Brands of Spain Association “to strengthen and enhance the prestige of the Spain Brand and, in turn, that of all of its members”.

The complete article can be downloaded by clicking on the link below.