According to Spanish citizens, the companies that best represent Spain are Repsol and Telefónica. This information was gathered from a study carried out by Append Market Research in December.

In a similar study made by Append in 2006, those surveyed thought then that Telefónica was the company that best represented Spain, with Repsol in fifth position. Telefónica currently continues to hold its position of honour and has managed to increase its mentions compared to the earlier study.

Companies like El Corte Inglés and Banco Santander also appear among the top positions, and their commercial brands are even mentioned, but with significantly lower frequency.

The situation of the financial market has raised the position of the country's leading bank both in mentions and in ranking on the list, and it figures as the first financial entity.

In general terms, some of the most historically recognised and large distribution companies hold the top places in the ranking.