This week the Leading Brands of Spain Forum presented the electronic version of the book Leading Brands of Spain in English and Spanish versions, for which it has created two specific portals.

The new portals, which can be accessed through the URLs http://www.grandesmarcasdeespana.com (Spanish) and http://www.leadingbrandsofspain.com (English), adapt the promotional book Leading Brands of Spain to an electronic format. The book was successfully launched in January of this year to coincide with the presentations of Spanish brands in the cities of Beijing and Shanghai in China.

The Internet launch allows us to make its dissemination global (it was previously published in a limited edition) and to make its contents available to anyone who may be interested anywhere in the world easily, fast and free of charge. Additionally, in order to achieve the widest possible exposure, the portal has been optimised so that its ranking in search engines will enable it to attract the largest number of visitors possible.

Besides maintaining the impeccable design and content of the original book, the new website enables the Forum to gain ground in the use of this publication as a promotional tool for Spanish brands in the world. The electronic format will allow the original book to become a dynamic publication, so that new brands can be added or the information on those already featured in the book to be updated quickly and easily.

The new electronic publication will also open the doors to new opportunities in online promotion in the future, such as the creation of versions in additional languages, or the possibility of using online marketing and advertising, such as AdWords system advertising campaigns or additional efforts to for better search engine ranking.

The launch of the electronic version is the first step in the Forum's new online communication strategy, which will be continued in the coming weeks with the launch of a new-look corporate website.