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The big wager. Globalisation and Spanish multinationals in South America 
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Garnica Publications has recently launched the book La gran apuesta: Globalización y multinacionales españolas en América Latina (The big wager: Globalisation and Spanish multinationals in South America). This work has been coordinated under the expertise of Ramón Casilda will be one of the key texts for understanding the expansion of Spanish companies in South America.
In Spain and in particular from the start of the nineties we have witnessed a real phenomenon: the internationalisation of its companies. This triggered an investing dynamic with a high volume and level of investments that has taken the entire world by surprise, with no one being more surprised than the Latin American community itself.
The importance of Spain’s presence in Latin American economies does not only lie in the volume of investment but also in the quality of these investments that have focused on strategic areas for the development and welfare of the population such as telecommunications, the energy sector, the financial system and transport infrastructures, to name a few. In addition to generating employment and providing certain goods and services, which add to the competitiveness of other economic sectors, these investments are contributing to extend the coverage of basic services to the majority of the population, helping to improve social and territorial cohesion.
Based on this idea the image of coverage has been chosen as a way to illustrate that Spanish presence has brought about a radical change in Latin American economies making them more modern and giving them increased power in global markets.
The book includes a prologue from the Spanish Prime Minister, José Luis Rodríguez Zapatero and an introduction by the Chairman of the Centre for Economic Policy Research, Guillermo de la Dehesa. It also features contributions from top Spanish business leaders in South America, headed by; Gerardo Díaz Ferrán, Chairman of the Spanish Confederation of Business Organisations (CEOE) and concludes with the view of Chairpersons of the most important Latin American banks and regional organisations.
The big wager is an essential read for anyone who wants to understand the internationalisation process of Spanish companies in Latin America and the impact that it has had on both sides of the Atlantic.
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EVENTS
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Friends of Spain Brand in the United KingdomThis coming 7th November a Gala Dinner will be held in London to celebrate the 125th anniversary of the Spanish Chamber of Commerce in Great Britain. During this event the presentation of awards to publicly acknowledge the Friends of Spain Brand in the United Kingdom, an initiative of Leading Brands of Spain Forum, will take place. Both the Chamber of Commerce and the Leading Brands of Spain Forum are working together to organise this event, which will be presided over by Their Royal Highnesses the Prince and Princess of Asturias. Top representatives from the governments of Spain and the United Kingdom will also be present.
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MORE ABOUT BRANDS
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La Caixa, Mango, Natura Bissé and Fermax, prize-winners at the 5th ESADE Brand Centre AwardsFour member companies of the Leading Brands of Spain Forum, La Caixa, Mango, Natura Bissé and Fermax, have had their brand management skills acknowledged in the 5th ESADE Brand Centre Awards, whose prize-giving ceremony took place on 7 October at the business school's headquarters in Madrid. Thus, La Caixa received two prizes, on being recognised both in the most important category, corresponding to the ‘Grand Prize’, and in the ‘Long-term Track Record’.
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PUBLICATIONS
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Bulletin - June 2011- Accreditation ceremony for the new designations for Spain Brand Honorary Ambassadors. - Audiovisual presentation: Spain, a brand with many voices. - The Forum recognises the Friends of Spain Brand and Spanish Brands in Russia. - The Forum will take part in the 125th anniversary Gala of the Spanish Chamber of Commerce in Great Britain.
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ON THE MEDIA
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William Chislett analyses the role of Spanish companies on an “Ailing Economy” William Chislett, collaborator at the Real Instituto Elcano and member of the Committee on Spain Ambassador Brands and Image, analyses on his last paper. “Spain’s Multinationals: the Dynamic Part of an Ailing Economy (WP)” the leadership of Spanish multinational companies on their respective sectors.
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SPAIN BRAND
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Seve Ballesteros, eternal Spain Brand Honorary AmbassadorOn 7 May, Severiano Ballesteros, one of the most acclaimed and successful Spanish sportspersons of all times, died in the Cantabrian town of Pedreña. A golfing icon and model of success and self-improvement for millions of athletes around the world, Ballesteros was appointed in 2005 by the Leading Brands of Spain Forum as a Spain Brand Honorary Ambassador “for his contribution to strengthening the image of Spain, for being one of the greatest Spanish sportsmen of all time and for enjoying widespread international projection and global recognition.”
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PUBLIC SUPPORT
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Leche Pascual, Mapfre and BBVA, winners in the Prince Felipe AwardsIn an act that took place at the Municipal Conference Centre in Madrid on 19 June, chaired by T. R. H. the Prince and Princess of Asturias, Leche Pascual, Mapfre and BBVA, companies belonging to the Leading Brands of Spain Association, were awarded Prince Felipe Awards for Business Excellence in the respective categories of Renewable Energies and Energy Efficiency, Internationalisation and Leading Brand.
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© Leading Brands of Spain Forum - 2008
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