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spain
The Royal Elcano Institute publishes a report on the image of Spain in the US 
Comparte
The Royal Elcano Institute has published a working paper by Javier Noya, Beatriz Rodríguez and Antonía María Ruiz Jiménez, entitled The Image of Spain in the United States. The paper discusses the average US citizen‘s image of Spain.
The main conclusion of the study is that the clichés and stereotypes of Spain persist, especially those related to a romantic Spain or the sport of bullfighting. Nevertheless, the report highlights Spain’s achievements in areas such as cuisine, architecture and cinema, and how the work of some of the major Spanish brands is gradually helping to modernise the country’s image.
The paper also briefly reviews bilateral relations between the U.S. and Spain and includes a selection of images of Spain in the US throughout history in order to give a perspective to be able to better understand Spain’s current image.
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EVENTS
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 Friends of Spain Brand in the United KingdomThis coming 7th November a Gala Dinner will be held in London to celebrate the 125th anniversary of the Spanish Chamber of Commerce in Great Britain. During this event the presentation of awards to publicly acknowledge the Friends of Spain Brand in the United Kingdom, an initiative of Leading Brands of Spain Forum, will take place. Both the Chamber of Commerce and the Leading Brands of Spain Forum are working together to organise this event, which will be presided over by Their Royal Highnesses the Prince and Princess of Asturias. Top representatives from the governments of Spain and the United Kingdom will also be present.
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MORE ABOUT BRANDS
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 La Caixa, Mango, Natura Bissé and Fermax, prize-winners at the 5th ESADE Brand Centre AwardsFour member companies of the Leading Brands of Spain Forum, La Caixa, Mango, Natura Bissé and Fermax, have had their brand management skills acknowledged in the 5th ESADE Brand Centre Awards, whose prize-giving ceremony took place on 7 October at the business school's headquarters in Madrid. Thus, La Caixa received two prizes, on being recognised both in the most important category, corresponding to the ‘Grand Prize’, and in the ‘Long-term Track Record’.
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PUBLICATIONS
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 Bulletin - June 2011- Accreditation ceremony for the new designations for Spain Brand Honorary Ambassadors.
- Audiovisual presentation: Spain, a brand with many voices.
- The Forum recognises the Friends of Spain Brand and Spanish Brands in Russia.
- The Forum will take part in the 125th anniversary Gala of the Spanish Chamber of Commerce in Great Britain.
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ON THE MEDIA
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 William Chislett analyses the role of Spanish companies on an “Ailing Economy”
William Chislett, collaborator at the Real Instituto Elcano and member of the Committee on Spain Ambassador Brands and Image, analyses on his last paper. “Spain’s Multinationals: the Dynamic Part of an Ailing Economy (WP)” the leadership of Spanish multinational companies on their respective sectors.
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SPAIN BRAND
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 Seve Ballesteros, eternal Spain Brand Honorary AmbassadorOn 7 May, Severiano Ballesteros, one of the most acclaimed and successful Spanish sportspersons of all times, died in the Cantabrian town of Pedreña. A golfing icon and model of success and self-improvement for millions of athletes around the world, Ballesteros was appointed in 2005 by the Leading Brands of Spain Forum as a Spain Brand Honorary Ambassador “for his contribution to strengthening the image of Spain, for being one of the greatest Spanish sportsmen of all time and for enjoying widespread international projection and global recognition.”
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PUBLIC SUPPORT
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 Leche Pascual, Mapfre and BBVA, winners in the Prince Felipe AwardsIn an act that took place at the Municipal Conference Centre in Madrid on 19 June, chaired by T. R. H. the Prince and Princess of Asturias, Leche Pascual, Mapfre and BBVA, companies belonging to the Leading Brands of Spain Association, were awarded Prince Felipe Awards for Business Excellence in the respective categories of Renewable Energies and Energy Efficiency, Internationalisation and Leading Brand.
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© Leading Brands of Spain Forum - 2008
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