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Leche Pascual, Mapfre and BBVA, winners in the Prince Felipe Awards
In an act that took place at the Municipal Conference Centre in Madrid on 19 June, chaired by T. R. H. the Prince and Princess of Asturias, Leche Pascual, Mapfre and BBVA, companies belonging to the Leading Brands of Spain Association, were awarded Prince Felipe Awards for Business Excellence in the respective categories of Renewable Energies and Energy Efficiency, Internationalisation and Leading Brand. The Prince Felipe Awards are the most prestigious Spanish business awards. The prize-giving ceremony was attended by Miguel Sebastián, the Spanish Minister for Industry, Tourism and Trade, junior ministers, representatives of the nominated and winning companies as well as several leading personalities. The Leading Brands of Spain Forum was represented in the event by its General Manager, Miguel Otero.

As in previous editions the Leading Brands of Spain Forum has participated in the panel of judges in the ‘Management of Leading Brands’ category, for which the following companies were nominated: BBVA, Iberdrola, Aceitunas La Española, Marqués de Riscal and Acciona. The Minister for Industry, Tourism and Trade stressed that supporting a culture of risk helps shape a society’s enterprising spirit, adding that the more we push this intangible factor the more we are contributing to our country´s future economic growth. The winning companies received awards for special merit in categories such as Industrial Quality, Design, Technological Innovation, Renewable Energies and Energy Efficiency; Internationalisation, Tourism Excellence, the Information Society, Information Technology and Communications, or Management of a Leading Brand.

The fact that three of the nine winners are members of the Leading Brands of Spain Association – one more than last year – bears witness to the strength of its brands.

Leche Pascual received the prize in the Renewable Energy and Energy Efficiency category for its role in contributing to a more rational use of energy. Mapfre won the Internationalisation prize for its noteworthy leadership in expansion abroad – particularly in the US. For its remarkable strength as a major European bank with extensive international operations, BBVA was awarded the Leading Brand prize.

With regards the other prizes, the Prince Felipe Award for Industrial Quality went to the Andalusian technology-based company, Novasoft Corporación Empresarial S. L. and the Valencian company Viccarbe Habitat received the Prince Felipe Award for Design. The Prince Philip Award for Technological Innovation, in the SME category, went to Suinsa Medical Systems, and Sener Ingenierías y Sistemas, S.A. won in the Large Companies category. The Prince Felipe Award for Tourism Excellence went to Hoteles Turísticos Unidos, S.A. (Hotusa) and Telvent Git, S.A. won the Prince Felipe Award for the Information Society and Information Technology and Communications “for its strong presence in projects of a great social impact.”

The Prince Felipe Awards for Business Excellence have no monetary prize as these awards bestow both winners and nominees with honour. Winners receive a trophy and nominees are presented with a diploma accrediting their nomination.

The process by which the panel of judges is selected and whereby the winners are chosen guarantees impartiality and objectivity, thus ensuring the awards and nominations go to the most effective and competitive Spanish companies. The jurors are all independent internationally-renowned personalities.

Alberto Corazón, founder and Chairman of the Spanish Association of Design Professionals, who was awarded the National Design Award in 1999, created the motif of these awards. This Madrid-born and internationally acclaimed designer is the only European designer to have won a Gold Medal from the American Institute of Graphic Arts – the most prestigious award in the field of visual communications.
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EVENTS
AMRE analyses the impact of the Spanish football team’s victory on the Spain Brand
As a result of the Spanish national football team’s recent victory in the South Africa World Cup, the Leading Brands of Spain Association has analysed the impact of this success on Spain’s image abroad. This project was led by AMRE’s Managing Director and covered by various media. On Saturday 17 July, the business daily Expansión published an opinion article by Miguel Otero entitled ‘The Spain Brand and the Reds: a perspective from China’. This article analysed the repercussion of the world cup victory in the strategic market of China and the need for the government and brands to harness the potential for promoting their image as a result of an event of such importance. He suggested this should be achieved through an image plan that brings together the work of different bodies to promote Spain’s image.
More than 500,000 people visit the Spanish Leading Brands’ Showroom/Store at Shanghai Expo 2010 during its first two months after opening
The Forum is to name the ‘Friends of the Spain Brand in China’ on 1 September
José Luis Bonet proposes the creation of a Leading Brands of Europe Forum
MORE ABOUT BRANDS
Four brands in the forum, among the 100 most valuable in the world
Movistar, Santander, BBVA and Zara are rightly among the 100 most valuable brands in the world, according to the BrandZ ranking issued by the consulting firm Millward Brown. The ranking is led by four technology brands (Google, IBM, Apple and Microsoft), followed closely by Coca-Cola, McDonald's, Marlboro and China Mobile. The 100 most valuable brands in 2009 were valued at 2.04 billion dollars (1.54 billion euros). Google leads the BrandZ ranking for the fourth consecutive year as the world's most valuable brand, worth $114,000 million dollars (86,250 million euros) in 2009, some 14% higher than the previous year.
The Leading Brands of Spain Forum works together with The Harvard Faculty Club’s programme for Spanish and American executives
Antonio Abril strives to strengthen the Made by Spain effect
CC.OO. (Trade Union) condemns the inferior working conditions of own brand workers
PUBLICATIONS
10th Anniversary Report of the Leading Brands of Spain Forum
The Report of the Leading Brands of Spain Forum’s 10th Anniversary was presented and given out to attendees of the Forum’s 10th Anniversary commemoration event held on 15 December in the conference hall of the Ministry of Industry, Tourism and Commerce. The report lists the activities carried out by the Forum over the last ten years, as well as the main milestones the institution has reached since 1999. Accordingly, the information on these activities is organised into the following chapters, depending on the profile of each project: Ambassador Brands and Image of Spain; Research and Publications; Training and Circulation; and Institutional Co-operation and Communication.
June 2009 Bulletin
The Forum presents the Spanish Ambassador Brands video in the United States
The Forum launches the electronic version of the Leading Brands of Spain book
ON THE MEDIA
Gabriel Masfurroll writes a column for Expansión on Made in/by Spain
The President of USP Hospitals and member of the Leading Brands of Spain Association’s Board of Directors, Gabriel Masfurroll, wrote an opinion column for the newspaper Expansión. The article published on 15 August, entitled ‘Made in/by Spain’ encourages Spanish business leaders not to try and conceal the origin of their products and to exploit the potential of the brands to ensure that Spain’s image abroad is set at a level in line with the reality of the country.
Expansión dedicates an article to the Spain Brand Honorary Ambassador accreditation ceremony
Expansión publishes a debate to commemorate the 2009 Spain Brand Honorary Ambassador accreditation
El País publishes a special supplement on brands
SPAIN BRAND
The Government launches Spain’s new image abroad
The Spanish Tourism Institute has presented its new campaign to promote Spain abroad, highlighting the need to promote the country’s image in order to attract international tourism. The Spanish Secretary of State for Tourism, Joan Mesquida, revealed the main lines of the new campaign, which will run under the slogan ‘I need Spain’.
The Prince and Princess of Asturias and the Spanish Ministry of Industry, Tourism and Trade present the Made in/by Spain Plan for the US
Enric Puig, posthumously appointed Honorary Ambassador of the Spain Brand
The Royal Elcano Institute publishes a report on the image of Spain in the US
PUBLIC SUPPORT
Leche Pascual, Mapfre and BBVA, winners in the Prince Felipe Awards
In an act that took place at the Municipal Conference Centre in Madrid on 19 June, chaired by T. R. H. the Prince and Princess of Asturias, Leche Pascual, Mapfre and BBVA, companies belonging to the Leading Brands of Spain Association, were awarded Prince Felipe Awards for Business Excellence in the respective categories of Renewable Energies and Energy Efficiency, Internationalisation and Leading Brand.
Presentation of the New Support Plan for Spanish Brands
The SOS Group and Barceló Win the Prince Felipe Award for Business Excellence
FINBRAND, COFIDES’ new funding line for the internationalisation of Spanish brands
© Leading Brands of Spain Forum - 2008