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media
Moneda Única emphasises the work of the Leading Brands Forum in the promotion of Spain’s image in China 
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The foreign trade magazine, Moneda Única, dedicates two pages of its March edition to highlight the work of the Leading Brands Forum, with special mention to the role that our association is developing in the promotion of Spain’s image in China.
In an article, just under two pages long, Lope Santamaría writes about the Chinese Plan and the conferences on “Spanish ambassador brands in China” that the Forum organized in Beijing and Shanghai in January with remarkable success regarding attendance and local media turnout.
In addition, the March edition of Moneda Única also includes a reference to the documents that the Forum presented to the Spanish and Regional authorities to express its concern about the EU requirement that the Spanish Government must remove the tax deduction for the financial goodwill allowed against company taxes.
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EVENTS
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 Friends of Spain Brand in the United KingdomThis coming 7th November a Gala Dinner will be held in London to celebrate the 125th anniversary of the Spanish Chamber of Commerce in Great Britain. During this event the presentation of awards to publicly acknowledge the Friends of Spain Brand in the United Kingdom, an initiative of Leading Brands of Spain Forum, will take place. Both the Chamber of Commerce and the Leading Brands of Spain Forum are working together to organise this event, which will be presided over by Their Royal Highnesses the Prince and Princess of Asturias. Top representatives from the governments of Spain and the United Kingdom will also be present.
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MORE ABOUT BRANDS
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 La Caixa, Mango, Natura Bissé and Fermax, prize-winners at the 5th ESADE Brand Centre AwardsFour member companies of the Leading Brands of Spain Forum, La Caixa, Mango, Natura Bissé and Fermax, have had their brand management skills acknowledged in the 5th ESADE Brand Centre Awards, whose prize-giving ceremony took place on 7 October at the business school's headquarters in Madrid. Thus, La Caixa received two prizes, on being recognised both in the most important category, corresponding to the ‘Grand Prize’, and in the ‘Long-term Track Record’.
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PUBLICATIONS
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 Bulletin - June 2011- Accreditation ceremony for the new designations for Spain Brand Honorary Ambassadors.
- Audiovisual presentation: Spain, a brand with many voices.
- The Forum recognises the Friends of Spain Brand and Spanish Brands in Russia.
- The Forum will take part in the 125th anniversary Gala of the Spanish Chamber of Commerce in Great Britain.
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ON THE MEDIA
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 William Chislett analyses the role of Spanish companies on an “Ailing Economy”
William Chislett, collaborator at the Real Instituto Elcano and member of the Committee on Spain Ambassador Brands and Image, analyses on his last paper. “Spain’s Multinationals: the Dynamic Part of an Ailing Economy (WP)” the leadership of Spanish multinational companies on their respective sectors.
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SPAIN BRAND
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 Seve Ballesteros, eternal Spain Brand Honorary AmbassadorOn 7 May, Severiano Ballesteros, one of the most acclaimed and successful Spanish sportspersons of all times, died in the Cantabrian town of Pedreña. A golfing icon and model of success and self-improvement for millions of athletes around the world, Ballesteros was appointed in 2005 by the Leading Brands of Spain Forum as a Spain Brand Honorary Ambassador “for his contribution to strengthening the image of Spain, for being one of the greatest Spanish sportsmen of all time and for enjoying widespread international projection and global recognition.”
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PUBLIC SUPPORT
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 Leche Pascual, Mapfre and BBVA, winners in the Prince Felipe AwardsIn an act that took place at the Municipal Conference Centre in Madrid on 19 June, chaired by T. R. H. the Prince and Princess of Asturias, Leche Pascual, Mapfre and BBVA, companies belonging to the Leading Brands of Spain Association, were awarded Prince Felipe Awards for Business Excellence in the respective categories of Renewable Energies and Energy Efficiency, Internationalisation and Leading Brand.
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© Leading Brands of Spain Forum - 2008
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