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Spanish construction companies speed up their pace of internationalisation

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On 14th January, the Expansión financial newspaper published a special report on the debate on the Spanish brands in the infrastructures sector, held in the Madrid home of the Escuela de Organización Industrial (EOI, School of Industrial Organisation) on 20th November. Spanish brands such as Ferrovial, Técnicas Reunicas, Indra and GMV analysed the challenges and opportunities of a sector in which Spain is a real key player worldwide. Balbino Prieto, Chairman of the Spanish Exporters and Investors Club, María José López of the Ministry for Industry, Tourism and Trade and Alfredo Fernández of Garrigues also participated in a debate chaired by Luis Díaz, Director of the EOI.
 
Today the leading Spanish engineering and construction brands manage and develop projects in the key markets throughout the world. Spain is unquestionably the world leader in infrastructure management. Indeed, six Spanish companies appear in the ranking of the main infrastructure management companies, published every year by the specialist journal Public Works Financing. It is, without a doubt, a sector in which Spain must support itself to convey a global image of Spanish companies: strong, professional and efficient. This is one of the conclusions reached by participants in the debate on Spanish brands in the infrastructures sector, organised by the Leading Brands of Spain Forum and published in the Expansión newspaper. In addition to analysing the factors that have contributed to the current success of the Spanish infrastructures sector, the participants in this debate also contemplated the future challenges of a sector in which the national brand is essential. Mr Prieto indicated the need to strengthen public funding for this activity, while Manuel Valencia, from Técnicas Reunidas, accused the government of "excessive short-termism" and of "not having created more innovative support mechanisms".
 
All the participants agreed that Spain had a considerable presence in the sector and in the importance of encouraging the relevant government bodies to communicate to the world the success of Spanish companies. Indeed, as Carlos Pérez, Manager of the Ferrovial brand stated “our strength in the sector is demonstrated by the fact that everyone asks us to bid in their projects”.

ATTACHED FILES
Debate Infraestructuras - Expansión
Debate Infraestructuras 2 - Expansión

EVENTS
Friends of Spain Brand in the United Kingdom
This coming 7th November a Gala Dinner will be held in London to celebrate the 125th anniversary of the Spanish Chamber of Commerce in Great Britain. During this event the presentation of awards to publicly acknowledge the Friends of Spain Brand in the United Kingdom, an initiative of Leading Brands of Spain Forum, will take place. Both the Chamber of Commerce and the Leading Brands of Spain Forum are working together to organise this event, which will be presided over by Their Royal Highnesses the Prince and Princess of Asturias. Top representatives from the governments of Spain and the United Kingdom will also be present.
Spain: one brand with many voices
The Leading Brands of Spain Forum appoints the new Spain Brand Honorary Ambassadors
The Leading Brands of Spain Forum publicly acknowledges the Friends of the Spain Brand and Spanish Brands in Russia
MORE ABOUT BRANDS
La Caixa, Mango, Natura Bissé and Fermax, prize-winners at the 5th ESADE Brand Centre Awards
Four member companies of the Leading Brands of Spain Forum, La Caixa, Mango, Natura Bissé and Fermax, have had their brand management skills acknowledged in the 5th ESADE Brand Centre Awards, whose prize-giving ceremony took place on 7 October at the business school's headquarters in Madrid. Thus, La Caixa received two prizes, on being recognised both in the most important category, corresponding to the ‘Grand Prize’, and in the ‘Long-term Track Record’.
Zara and Santander, in the Top 100 of Interbrand
William Chislett analyses the potential of Spanish multinationals
Four brands in the forum, among the 100 most valuable in the world
PUBLICATIONS
Bulletin - June 2011
- Accreditation ceremony for the new designations for Spain Brand Honorary Ambassadors.
- Audiovisual presentation: Spain, a brand with many voices.
- The Forum recognises the Friends of Spain Brand and Spanish Brands in Russia.
- The Forum will take part in the 125th anniversary Gala of the Spanish Chamber of Commerce in Great Britain.
The Forum publishes a Russian edition of the Leading Brands of Spain book
Launch of the Mandarin Chinese version of the Leading Brands of Spain portal
10th Anniversary Report of the Leading Brands of Spain Forum
ON THE MEDIA
William Chislett analyses the role of Spanish companies on an “Ailing Economy”

William Chislett, collaborator at the Real Instituto Elcano and member of the Committee on Spain Ambassador Brands and Image, analyses on his last paper. “Spain’s Multinationals:  the Dynamic Part of an Ailing Economy (WP)”  the leadership of Spanish multinational companies on their respective sectors.
AMRE analyses the impact of the Spanish football team’s victory on the Spain Brand
Gabriel Masfurroll writes a column for Expansión on Made in/by Spain
Expansión dedicates an article to the Spain Brand Honorary Ambassador accreditation ceremony
SPAIN BRAND
Seve Ballesteros, eternal Spain Brand Honorary Ambassador
On 7 May, Severiano Ballesteros, one of the most acclaimed and successful Spanish sportspersons of all times, died in the Cantabrian town of Pedreña. A golfing icon and model of success and self-improvement for millions of athletes around the world, Ballesteros was appointed in 2005 by the Leading Brands of Spain Forum as a Spain Brand Honorary Ambassador “for his contribution to strengthening the image of Spain, for being one of the greatest Spanish sportsmen of all time and for enjoying widespread international projection and global recognition.” 
For the fourth time the Leading Brands of Spain Forum has appointed the Spain Brand Honorary Ambassadors
The Government launches Spain’s new image abroad
The Prince and Princess of Asturias and the Spanish Ministry of Industry, Tourism and Trade present the Made in/by Spain Plan for the US
PUBLIC SUPPORT
Leche Pascual, Mapfre and BBVA, winners in the Prince Felipe Awards
In an act that took place at the Municipal Conference Centre in Madrid on 19 June, chaired by T. R. H. the Prince and Princess of Asturias, Leche Pascual, Mapfre and BBVA, companies belonging to the Leading Brands of Spain Association, were awarded Prince Felipe Awards for Business Excellence in the respective categories of Renewable Energies and Energy Efficiency, Internationalisation and Leading Brand.
Presentation of the New Support Plan for Spanish Brands
The SOS Group and Barceló Win the Prince Felipe Award for Business Excellence
FINBRAND, COFIDES’ new funding line for the internationalisation of Spanish brands
© Leading Brands of Spain Forum - 2008