How are we seen overseas? What do experts think about Spanish brands on the major international markets? What commercial image does Spain present to the world? These, and other questions, are analysed by the Actualidad Económica weekly publication in its 5th July issue, echoing the study “Perception of Spanish Brands on International Markets” drawn up by the Leading Brands of Spain Forum.
 
Under the title “In Search of the Lost Brand”, the report explains the opinion of a considerable number of experts from the Interbrand office network in Toronto, New York, Mexico, Sao Paulo, Paris, London, Moscow, Shanghai, Tokyo and Melbourne. Using specific questionnaires and discussion groups, these international experts gave their opinion on the image of Spanish brands in their respective markets, and offered specific recommendations for improving the world image of Spain by greater association with its leading brands.
 
The study concludes that Spain is perceived as a passionate country, creative, with a warm attitude, good professionals, and innovative ideas. The sectors and brands most commonly associated with Spain are those related to free time and lifestyle. Furthermore, the unanimous opinion is that leading Spanish brands can bring extra value to the image of the country. Spanish brands are perceived as dynamic, as undergoing continuous growth, and with a good value for money.