The Forum took the opportunity of the Beijing and Shanghai conferences on the Spanish Ambassador Brands in China to show a multimedia presentation on the Leading Spanish Brands in China, which had been especially prepared for the occasion. This presentation was excellent promotion for leading Spanish brands already operating in China and was also a way for the Chinese market to learn about the strength of the Spanish brands and the quality of their products and services.
The Leading Brands of Spain in China presentation started by underlining the value of the brands as a main strategic asset to guarantee the competitiveness of the companies in the global economy. It then presented Spain as a European country with a booming economy and a lifestyle that is admired worldwide. The presentation then covered the main Spanish brands already operating in China, taking a look at each business sector in turn: food and drink, fashion and habitat, tourism and leisure, technology and infrastructures, business and professional services. The Leading Brands of Spain in China presentation is available in two versions: Spanish and Mandarin.
