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The OECD commends Spain for its business progress

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An OECD (Organisation for Economic Co-operation and Development) analysis of Spain’s business transformation over the past decade highlights the vitality of Spanish multinationals, which, in recent years, have undertaken “a spectacular internationalisation process”. Signed by Javier Santiso, Deputy Director and Chief Development Economist of the OECD Development Centre, the study particularly commends the work of companies such as Inditex, Santander, BBVA, Telefónica, Ferrovial and Sacyr Vallehermoso, which have helped make Spain a “symbol of economic modernity”.
 
In the report, Santiso points out that “there are half a dozen Spanish companies at the top of the international ranking”. Proof of this success is the fact that Spanish companies can now be found in every world ranking. BBVA, Santander and Telefónica, for example, are now listed among the world’s 100 largest companies in the Forbes Global 2000 list, where 29 of the 2,000 companies listed are Spanish. Likewise, the Fortune Global 500 ranking of the top 500 corporations worldwide, in terms of turnover, included nine Spanish corporations in 2006, one more than the previous year (ten years ago no Spanish company appeared in this coveted list).
 
Over the past ten years, Spanish companies have moved on from playing solely on the domestic front, and now hold an important role internationally. They have made major advances in the globalisation of their businesses. Most Spanish companies began this process in Latin America, and then moved on to other markets such as Europe, North Africa and China.
 
The internationalisation of Spanish companies, such as Inditex, Ferrovial, Santander, BBVA and Telefónica, is linked to the economic development of the country. Twenty years after joining the EU, Spain is now the ninth largest economy in the world in terms of GDP.
 
Santiso highlights the fact that the international expansion of companies is associated with a generational change of Spanish business people. "More and better made in Spain executives are being exported," says Santiso, who points to the increasing number of Spaniards being offered important positions in foreign multinationals. The OECD study also underscores the ranking of Spanish business schools. The IESE and Instituto de Empresa Business Schools are both among the top five European schools.
 
According to the study, the main Spanish cities are among the top locations in Europe for setting up multinationals; Barcelona is the fifth most attractive city in Europe, ahead of Amsterdam, Zurich and Milan, and Madrid is the seventh, a far cry from its seventeenth place in 1990.
 
Furthermore, Santiso believes that Spain should become the international business centre between Latin America and the rest of the world. He points out that multinationals "require greater incentives from Spain if it is to strengthen its role as a Latin American business centre". In Santiso’s opinion, if this strategy is pursued, "banks, companies and institutions will benefit greatly and Spain will position itself at the forefront of global business, with highly qualified jobs and an international work environment". The OECD study recommends the development of organisations engaged in intellectual analyses and Latin American study centres to help establish Spain as the bridge between Latin America and the rest of the world.


EVENTS
Friends of Spain Brand in the United Kingdom
This coming 7th November a Gala Dinner will be held in London to celebrate the 125th anniversary of the Spanish Chamber of Commerce in Great Britain. During this event the presentation of awards to publicly acknowledge the Friends of Spain Brand in the United Kingdom, an initiative of Leading Brands of Spain Forum, will take place. Both the Chamber of Commerce and the Leading Brands of Spain Forum are working together to organise this event, which will be presided over by Their Royal Highnesses the Prince and Princess of Asturias. Top representatives from the governments of Spain and the United Kingdom will also be present.
Spain: one brand with many voices
The Leading Brands of Spain Forum appoints the new Spain Brand Honorary Ambassadors
The Leading Brands of Spain Forum publicly acknowledges the Friends of the Spain Brand and Spanish Brands in Russia
MORE ABOUT BRANDS
La Caixa, Mango, Natura Bissé and Fermax, prize-winners at the 5th ESADE Brand Centre Awards
Four member companies of the Leading Brands of Spain Forum, La Caixa, Mango, Natura Bissé and Fermax, have had their brand management skills acknowledged in the 5th ESADE Brand Centre Awards, whose prize-giving ceremony took place on 7 October at the business school's headquarters in Madrid. Thus, La Caixa received two prizes, on being recognised both in the most important category, corresponding to the ‘Grand Prize’, and in the ‘Long-term Track Record’.
Zara and Santander, in the Top 100 of Interbrand
William Chislett analyses the potential of Spanish multinationals
Four brands in the forum, among the 100 most valuable in the world
PUBLICATIONS
Bulletin - June 2011
- Accreditation ceremony for the new designations for Spain Brand Honorary Ambassadors.
- Audiovisual presentation: Spain, a brand with many voices.
- The Forum recognises the Friends of Spain Brand and Spanish Brands in Russia.
- The Forum will take part in the 125th anniversary Gala of the Spanish Chamber of Commerce in Great Britain.
The Forum publishes a Russian edition of the Leading Brands of Spain book
Launch of the Mandarin Chinese version of the Leading Brands of Spain portal
10th Anniversary Report of the Leading Brands of Spain Forum
ON THE MEDIA
William Chislett analyses the role of Spanish companies on an “Ailing Economy”

William Chislett, collaborator at the Real Instituto Elcano and member of the Committee on Spain Ambassador Brands and Image, analyses on his last paper. “Spain’s Multinationals:  the Dynamic Part of an Ailing Economy (WP)”  the leadership of Spanish multinational companies on their respective sectors.
AMRE analyses the impact of the Spanish football team’s victory on the Spain Brand
Gabriel Masfurroll writes a column for Expansión on Made in/by Spain
Expansión dedicates an article to the Spain Brand Honorary Ambassador accreditation ceremony
SPAIN BRAND
Seve Ballesteros, eternal Spain Brand Honorary Ambassador
On 7 May, Severiano Ballesteros, one of the most acclaimed and successful Spanish sportspersons of all times, died in the Cantabrian town of Pedreña. A golfing icon and model of success and self-improvement for millions of athletes around the world, Ballesteros was appointed in 2005 by the Leading Brands of Spain Forum as a Spain Brand Honorary Ambassador “for his contribution to strengthening the image of Spain, for being one of the greatest Spanish sportsmen of all time and for enjoying widespread international projection and global recognition.” 
For the fourth time the Leading Brands of Spain Forum has appointed the Spain Brand Honorary Ambassadors
The Government launches Spain’s new image abroad
The Prince and Princess of Asturias and the Spanish Ministry of Industry, Tourism and Trade present the Made in/by Spain Plan for the US
PUBLIC SUPPORT
Leche Pascual, Mapfre and BBVA, winners in the Prince Felipe Awards
In an act that took place at the Municipal Conference Centre in Madrid on 19 June, chaired by T. R. H. the Prince and Princess of Asturias, Leche Pascual, Mapfre and BBVA, companies belonging to the Leading Brands of Spain Association, were awarded Prince Felipe Awards for Business Excellence in the respective categories of Renewable Energies and Energy Efficiency, Internationalisation and Leading Brand.
Presentation of the New Support Plan for Spanish Brands
The SOS Group and Barceló Win the Prince Felipe Award for Business Excellence
FINBRAND, COFIDES’ new funding line for the internationalisation of Spanish brands
© Leading Brands of Spain Forum - 2008