Living the experience together
Mustang is a pioneer in shapes and messages. Current, dynamic and surprising, it is permanently linked to the world its public moves in through music, trends, art and leisure, even backing initiatives by young creators in other areas and disciplines.
It is a great advantage to be able to closely follow fashion and coincide with what the public wants. But to do that, while at the same time causing surprise with out-of-the-ordinary messages and communication, have made Mustang a reference point. Every communication action – sponsoring, events, campaigns – aims, as a main goal, to be in tune with its public, to reinforce its message and the marketing and distribution of its products.
Living a brand means enjoying the experience and feeling it is part of you. This is Mustang’s dream: living the experience together.
With the aim of turning Mustang into a global and plural brand, MTNG Experience was born. As a platform for its range of brands, Mustang, Sixtyseven and MariaMare, it also serves to make its values and its way of doing things known to the whole world.
MTNG Experience’s philosophy emerges with the same beginning and end as when it was conceived over 40 years ago, with the same values and the same mindset, but interpreted in a different way. It invites questioning reality, travelling unexplored paths, breaking moulds and getting as close as possible to what customers expect of it.