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Interbrand publishes its Best Global Brands 2008 Ranking
This week, the international branding consultancy Interbrand published its Best Global Brands 2008 ranking, which for some years now been produced in collaboration with the magazine Business Week. Coca Cola is listed as the world´s most valuable brand for the eighth consecutive year. Zara is still the only brand Spanish included; this year it has crept up two positions (from 62 to 64), increasing its brand value by 15%.
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Expansión reflects on the experiences of Spanish brands in China
The June 2nd issue of the economic newspaper, Expansión, featured an article on Spanish brands in China and summarised the main points raised at the “Why Spanish brands need the Chinese market” conference, which was organised by the Leading Brands of Spain Forum and the Industrial Organization School and held at the headquarters of the latter on April 29th last.
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Millward Brown ranks four Spanish brands among the Top 100 Most Powerful Brands
Consultancy firm Millward Brown recently published a report on the BrandZ Top 100 Most Powerful Brands Ranking. In 2008, four Spanish brands – Santander, Zara, BBVA and Telefónica Móviles –made the ranking, twice more than the previous year.
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Article by Moisés Naím for El País on Brand Value
Moisés Naím, contributor to the El País newspaper and director of Foreign Policy magazine, wrote a think piece entitled “How much is a name worth?” for the newspaper on April 27th in which he analysed the findings of Millward Brown’s recent study on the Top 100 Most Powerful Brands.
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Four FMRE members distinguished at the Third ESADE Brand Centre Awards
Four members of the Leading Brands of Spain Forum – the Santander Group, Iberdrola, Simon and Mango- were distinguished this week in different categories of the Third ESADE Brand Centre Awards, which are organised by the ESADE Business School and the Expansión newspaper.
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