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| BRAND SPAIN |
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| MADE IN SPAIN'S AMBASSADORS |
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The Third Election of the Honorary Ambassadors of the Spain Brand
Last Wednesday 1 October, at the Gonzalez Byass wine cellars in Jerez de la Frontera (Cadiz), the Leading Brands of Spain Forum, through a panel of judges made up of representatives from business and institutions – some on an international level – and chaired by Antonio Abril, Director and Secretary of the Board of Directors of Inditex and Deputy Chairman of the Forum, appointed the new Honorary Ambassadors of the Spain Brand.
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The Prince receives the new Spain Brand's Honorary Ambassadors
On 11th October 2007, HRH the Prince of Asturias received chosen Ambassadors in the second edition of Spain Brand's Honorary Ambassadors in the Zarzuela Palace. They were accompanied by the members of the Leading Brands of Spain Forum Foundation's Board of Directors. Javier Solana (Institutional Relations), Rafael del Pino (Business Management), Grupo Hola (Communication), Pedro Luis Alonso (Community Action), Pedro Almodóvar (Art and Culture), Real Madrid (Sports) and Joan Massagué (Science and Innovation) received their titles of new Honorary Ambassadors in the Casino de Madrid.
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The New Spain Brand Honorary Ambassadors
The second edition of these awards, organised by the Leading Brands of Spain Forum (FMRE), acknowledged Javier Solana, Rafael del Pino, Hola Group, Pedro Luis Alonso, Pedro Almodóvar, Real Madrid and Joan Massagué’s professional careers and contributions to enhancing Spain’s image abroad. The Leading Brands of Spain Forum announced the winners of the Spain Brand’s Honorary Ambassador Awards on July 18th...
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| MADE IN SPAIN'S PROMOTION |
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The New Generation of Spanish Diplomats Immersed in the Spain Brand
On 12th June the Leading Brands of Spain Forum organised, for the fourth consecutive year, a one-day conference on the Spain Brand at the Diplomatic School. The newly-qualified Spanish diplomats followed with interest this traditional event, which explained the role of leading companies in the creation of the image of a country from two perspectives: on the one hand, the vision of the experts, a more overall and educational viewpoint; and on the other, the experience of the leading companies themselves, represented by Iberdrola, Miguel Torres, Cortefiel and Pescanova.
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| MORE INFORMATION ABOUT THE COUNTRY'S BRAND |
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Selling Spain’s commercial image
William Chislett, British journalist, analyst and collaborator of the Elcano Royal Institute, analysed the current state of Spain’s international image, from a commercial point of view, in the El País newspaper. He concluded that there is still an important gap between the perception and the reality of Spanish products and services. In the article, published in the opinion pages of the El País newspaper on 28th December 2007, Chislett supported the Spanish Ambassador Brands project, promoted by the Forum. He wrote that it was an ideal vehicle to develop a co-branding strategy between the commercial brands and the national image.
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