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Spain Brand Honorary Ambassadors

In 2005 The Leading Brands of Spain Forum launched the project “Spain Brand Honorary Ambassadors”.  

It is a proprietary initiative from the Leading Brands of Spain Association with consent from Spain’s Ministry of Foreign Affairs and Cooperation fulfilling one of its main generic goals: international promotion of Spain image and the “Spain Brand”. 

The selection of the Spain Brand Honorary Ambassadors recognizes people or institutions that have contributed most to strengthen the image of Spain abroad during their whole professional background and are awarded biennially. 

Those awards are given in seven different categories: 

- Institutional Relations
- Management
- Social Action
- Communication
- Culture
- Sport
- Science and Innovation 

The Spain Brand Honorary Ambassadors are selected by a jury integrated by representatives of the business, institutional and international environments. 

In october 2008 the third promotion of Spain Brand Honorary Ambassadors was elected. Its award ceremony will take place in 2009. 

Both previous promotions received their awards in ceremonies that took place in 2005 and 2007.

Spain Brand Honorary Ambassadors 2009
(Click to view the full report)


- Institutional Relations: Vessel Juan Sebastián Elcano
- Management: Emilio Botín
- Social Action: Kike Figaredo
- Communication: Agencia EFE
- Culture: Plácido Domingo
- Sport: Pau Gasol
- Science and Innovation: Margarita Salas
- Posthumous Extraordinary Award: Enric Puig 
Spain Brand Honorary Ambassadors 2007
(Click to view the full report)


- Institutional Relations: Javier Solana
- Management: Rafael del Pino
- Social Action: Pedro Luis Alonso
- Communication: Grupo Hola
- Culture: Pedro Almodóvar
- Sport: Real Madrid
- Science and Innovation: Joan Massagué
Spain Brand Honorary Ambassadors 2005
(Click to view the full report)


- Institutional Relations: Juan Antonio Samaranch
- Management: Amancio Ortega
- Social Action: José Carreras
- Communication: El País
- Culture: Ferrán Adriá
- Sport: Severiano Ballesteros
- Science and Innovation: Valentín Fuster
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Crédito y Caución
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One of the benchmark companies in Spanish footwear
EVENTS
Leading Brands of the European Union Meeting
Within the framework of the Spanish Presidency of the European Union, the Leading Brands of Spain Forum has organised a Leading Brands of the EU Meeting, in collaboration with La Caixa and IESE Business School along with the support of the Ministry of Industry, Tourism and Commerce and the Ministry of Foreign Affairs and Cooperation. The aim of the Meeting, which will take place on 22 April at the headquarters of La Caixa, in Barcelona, is to present an initiative so that Spain can promote a policy of competitiveness for European brands and for the backing of the international image of the products and services, namely, the ‘Made in/by EU’ image.
Constitution of the Business Committee for Internationalisation
The Minister of Industry, Tourism and Commerce chairs the 10th anniversary of the Leading Brands of Spain Forum.
Meeting of the Ambassador Brand and Image of Spain Committee
MORE ABOUT BRANDS
The Leading Brands of Spain Forum works together with The Harvard Faculty Club’s programme for Spanish and American executives
Through a sponsorship agreement signed with the Real Colegio Complutense at Harvard, the Leading Brands of Spain Forum (FMRE) will assist and participate in a business seminar to be held from 2 to 5 May, 2010 in The Harvard Faculty Club (Cambridge-Boston, Massachusetts).
Antonio Abril strives to strengthen the Made by Spain effect
CC.OO. (Trade Union) condemns the inferior working conditions of own brand workers
Three Leading Brands of Spain Forum companies are acknowledged at the 4th ESADE Brand Centre Awards
PUBLICATIONS
10th Anniversary Report of the Leading Brands of Spain Forum
The Report of the Leading Brands of Spain Forum’s 10th Anniversary was presented and given out to attendees of the Forum’s 10th Anniversary commemoration event held on 15 December in the conference hall of the Ministry of Industry, Tourism and Commerce. The report lists the activities carried out by the Forum over the last ten years, as well as the main milestones the institution has reached since 1999. Accordingly, the information on these activities is organised into the following chapters, depending on the profile of each project: Ambassador Brands and Image of Spain; Research and Publications; Training and Circulation; and Institutional Co-operation and Communication.
June 2009 Bulletin
The Forum presents the Spanish Ambassador Brands video in the United States
The Forum launches the electronic version of the Leading Brands of Spain book
ON THE MEDIA
Gabriel Masfurroll writes a column for Expansión on Made in/by Spain
The President of USP Hospitals and member of the Leading Brands of Spain Association’s Board of Directors, Gabriel Masfurroll, wrote an opinion column for the newspaper Expansión. The article published on 15 August, entitled ‘Made in/by Spain’ encourages Spanish business leaders not to try and conceal the origin of their products and to exploit the potential of the brands to ensure that Spain’s image abroad is set at a level in line with the reality of the country.
Expansión dedicates an article to the Spain Brand Honorary Ambassador accreditation ceremony
Expansión publishes a debate to commemorate the 2009 Spain Brand Honorary Ambassador accreditation
El País publishes a special supplement on brands
SPAIN BRAND
The Prince and Princess of Asturias and the Spanish Ministry of Industry, Tourism and Trade present the Made in/by Spain Plan for the US
On 16 and 17 March several events took place in New York that served to present the Made in/by Spain Plan for the United States, in which the Leading Brands of Spain Association (AMRE) plays an active role and which aims to increase the presence of Spanish companies in the American market. These acts were honoured by the presence of Their royal Highnesses the Prince and Princess of Asturias and the Minister of Industry, Tourism and Trade Miguel Sebastián.
Enric Puig, posthumously appointed Honorary Ambassador of the Spain Brand
The Royal Elcano Institute publishes a report on the image of Spain in the US
New working paper by the Elcano Institute on the image of Spain
PUBLIC SUPPORT
Leche Pascual, Mapfre and BBVA, winners in the Prince Felipe Awards
In an act that took place at the Municipal Conference Centre in Madrid on 19 June, chaired by T. R. H. the Prince and Princess of Asturias, Leche Pascual, Mapfre and BBVA, companies belonging to the Leading Brands of Spain Association, were awarded Prince Felipe Awards for Business Excellence in the respective categories of Renewable Energies and Energy Efficiency, Internationalisation and Leading Brand.
Presentation of the New Support Plan for Spanish Brands
The SOS Group and Barceló Win the Prince Felipe Award for Business Excellence
FINBRAND, COFIDES’ new funding line for the internationalisation of Spanish brands
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