Marcas Leading
Home About the Leading Brands of Spain Forum Member Companies Member Brands
BRANDS SEARCH

Events Publications On the Media Spain Brand Spain Brand
Honorary Ambassadors Brands of High International Scope (MAPI) Public Support to Brands More about brands Videos Contact Form
BRANDS OF SPAIN FORUM
Spain Brand Honorary Ambassadors

In 2005 The Leading Brands of Spain Forum launched the project “Spain Brand Honorary Ambassadors”.  

It is a proprietary initiative from the Leading Brands of Spain Association with consent from Spain’s Ministry of Foreign Affairs and Cooperation fulfilling one of its main generic goals: international promotion of Spain image and the “Spain Brand”. 

The selection of the Spain Brand Honorary Ambassadors recognizes people or institutions that have contributed most to strengthen the image of Spain abroad during their whole professional background and are awarded biennially. 

Those awards are given in seven different categories: 

- Institutional Relations
- Management
- Social Action
- Communication
- Culture
- Sport
- Science and Innovation 

The Spain Brand Honorary Ambassadors are selected by a jury integrated by representatives of the business, institutional and international environments. 

In october 2008 the third promotion of Spain Brand Honorary Ambassadors was elected. Its award ceremony will take place in 2009. 

Both previous promotions received their awards in ceremonies that took place in 2005 and 2007.

Spain Brand Honorary Ambassadors 2009
(Click to view the full report)


- Institutional Relations: Vessel Juan Sebastián Elcano
- Management: Emilio Botín
- Social Action: Kike Figaredo
- Communication: Agencia EFE
- Culture: Plácido Domingo
- Sport: Pau Gasol
- Science and Innovation: Margarita Salas
- Posthumous Extraordinary Award: Enric Puig 
Spain Brand Honorary Ambassadors 2007
(Click to view the full report)


- Institutional Relations: Javier Solana
- Management: Rafael del Pino
- Social Action: Pedro Luis Alonso
- Communication: Grupo Hola
- Culture: Pedro Almodóvar
- Sport: Real Madrid
- Science and Innovation: Joan Massagué
Spain Brand Honorary Ambassadors 2005
(Click to view the full report)


- Institutional Relations: Juan Antonio Samaranch
- Management: Amancio Ortega
- Social Action: José Carreras
- Communication: El País
- Culture: Ferrán Adriá
- Sport: Severiano Ballesteros
- Science and Innovation: Valentín Fuster
LANGUAGE

     
NEWS SEARCH

MOST RECENT MEMBERS

El Caballo
Tradition of equestrian leather craft, design and Seville

José Posada (Marron Glacés)
Posada, over 50 years of great taste

Sol Meliá
One of the world’s leading resort hotel chains
EVENTS
AMRE analyses the impact of the Spanish football team’s victory on the Spain Brand
As a result of the Spanish national football team’s recent victory in the South Africa World Cup, the Leading Brands of Spain Association has analysed the impact of this success on Spain’s image abroad. This project was led by AMRE’s Managing Director and covered by various media. On Saturday 17 July, the business daily Expansión published an opinion article by Miguel Otero entitled ‘The Spain Brand and the Reds: a perspective from China’. This article analysed the repercussion of the world cup victory in the strategic market of China and the need for the government and brands to harness the potential for promoting their image as a result of an event of such importance. He suggested this should be achieved through an image plan that brings together the work of different bodies to promote Spain’s image.
More than 500,000 people visit the Spanish Leading Brands’ Showroom/Store at Shanghai Expo 2010 during its first two months after opening
The Forum is to name the ‘Friends of the Spain Brand in China’ on 1 September
José Luis Bonet proposes the creation of a Leading Brands of Europe Forum
MORE ABOUT BRANDS
Four brands in the forum, among the 100 most valuable in the world
Movistar, Santander, BBVA and Zara are rightly among the 100 most valuable brands in the world, according to the BrandZ ranking issued by the consulting firm Millward Brown. The ranking is led by four technology brands (Google, IBM, Apple and Microsoft), followed closely by Coca-Cola, McDonald's, Marlboro and China Mobile. The 100 most valuable brands in 2009 were valued at 2.04 billion dollars (1.54 billion euros). Google leads the BrandZ ranking for the fourth consecutive year as the world's most valuable brand, worth $114,000 million dollars (86,250 million euros) in 2009, some 14% higher than the previous year.
The Leading Brands of Spain Forum works together with The Harvard Faculty Club’s programme for Spanish and American executives
Antonio Abril strives to strengthen the Made by Spain effect
CC.OO. (Trade Union) condemns the inferior working conditions of own brand workers
PUBLICATIONS
10th Anniversary Report of the Leading Brands of Spain Forum
The Report of the Leading Brands of Spain Forum’s 10th Anniversary was presented and given out to attendees of the Forum’s 10th Anniversary commemoration event held on 15 December in the conference hall of the Ministry of Industry, Tourism and Commerce. The report lists the activities carried out by the Forum over the last ten years, as well as the main milestones the institution has reached since 1999. Accordingly, the information on these activities is organised into the following chapters, depending on the profile of each project: Ambassador Brands and Image of Spain; Research and Publications; Training and Circulation; and Institutional Co-operation and Communication.
June 2009 Bulletin
The Forum presents the Spanish Ambassador Brands video in the United States
The Forum launches the electronic version of the Leading Brands of Spain book
ON THE MEDIA
Gabriel Masfurroll writes a column for Expansión on Made in/by Spain
The President of USP Hospitals and member of the Leading Brands of Spain Association’s Board of Directors, Gabriel Masfurroll, wrote an opinion column for the newspaper Expansión. The article published on 15 August, entitled ‘Made in/by Spain’ encourages Spanish business leaders not to try and conceal the origin of their products and to exploit the potential of the brands to ensure that Spain’s image abroad is set at a level in line with the reality of the country.
Expansión dedicates an article to the Spain Brand Honorary Ambassador accreditation ceremony
Expansión publishes a debate to commemorate the 2009 Spain Brand Honorary Ambassador accreditation
El País publishes a special supplement on brands
SPAIN BRAND
The Government launches Spain’s new image abroad
The Spanish Tourism Institute has presented its new campaign to promote Spain abroad, highlighting the need to promote the country’s image in order to attract international tourism. The Spanish Secretary of State for Tourism, Joan Mesquida, revealed the main lines of the new campaign, which will run under the slogan ‘I need Spain’.
The Prince and Princess of Asturias and the Spanish Ministry of Industry, Tourism and Trade present the Made in/by Spain Plan for the US
Enric Puig, posthumously appointed Honorary Ambassador of the Spain Brand
The Royal Elcano Institute publishes a report on the image of Spain in the US
PUBLIC SUPPORT
Leche Pascual, Mapfre and BBVA, winners in the Prince Felipe Awards
In an act that took place at the Municipal Conference Centre in Madrid on 19 June, chaired by T. R. H. the Prince and Princess of Asturias, Leche Pascual, Mapfre and BBVA, companies belonging to the Leading Brands of Spain Association, were awarded Prince Felipe Awards for Business Excellence in the respective categories of Renewable Energies and Energy Efficiency, Internationalisation and Leading Brand.
Presentation of the New Support Plan for Spanish Brands
The SOS Group and Barceló Win the Prince Felipe Award for Business Excellence
FINBRAND, COFIDES’ new funding line for the internationalisation of Spanish brands
© Leading Brands of Spain Forum - 2008