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Expansión examines opportunities for Spanish brands in the US On 23 July, the financial newspaper Expansión published a full page spread on the conclusions of the debate held earlier this month at the head offices of the Madrid Business Institute on the topic America: a challenge awaiting Spanish companies. The Expansión article focuses on the current situation and opportunities. |
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El Universal publishes a special issue on Made in Spain In June, the El Universal newspaper – distributed in-flight by Iberia to travellers – published a special 80 page issue devoted entirely to Made in Spain, highlighting Spain´s progress in recent years in different areas and its most prominent personalities. The Leading Brands of Spain Forum was also given a mention in this special issue. |
| The Leading Brands of Spain Forum took part in the University of Extremadura’s summer e-Branding course Last Wednesday 16 July, Rubén Marcos, Director of Research of the Leading Brands of Spain Forum, participated in the summer e-Branding course organised by the University of Extremadura and held in Badajoz. He presented a paper entitled Nation Brands: Communicating and Reaping Returns on our Identity. The presentation contemplated nation brand building and emphasised the role of the big Spanish brands as ambassadors of Spain’s image abroad. |
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Expansión reflects on the experiences of Spanish brands in China The June 2nd issue of the economic newspaper, Expansión, featured an article on Spanish brands in China and summarised the main points raised at the “Why Spanish brands need the Chinese market” conference, which was organised by the Leading Brands of Spain Forum and the Industrial Organization School and held at the headquarters of the latter on April 29th last. Millward Brown ranks four Spanish brands among the Top 100 Most Powerful Brands Consultancy firm Millward Brown recently published a report on the BrandZ Top 100 Most Powerful Brands Ranking. In 2008, four Spanish brands – Santander, Zara, BBVA and Telefónica Móviles –made the ranking, twice more than the previous year. Article by Moisés Naím for El País on Brand Value Moisés Naím, contributor to the El País newspaper and director of Foreign Policy magazine, wrote a think piece entitled “How much is a name worth?” for the newspaper on April 27th in which he analysed the findings of Millward Brown’s recent study on the Top 100 Most Powerful Brands. |
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