PRESS
 
PRESS RELEASES
Neck & Neck joins the Leading Brands of Spain Forum
The Board of Directors of the Leading Brands of Spain Association approved the inclusion of Neck & Neck as a new member at its meeting on last May 20. One of the leading Spanish children’s clothing companies; it was founded in 1993 and currently has more than 200 points of sale in 10 countries.

Telepizza and USP Hospitals, new members of the Forum
The Leading Brands of Spain Forum’s last board of directors meeting celebrated in Barcelona on the 13 December, unanimously approved the incorporation of Telepizza and USP Hospitals as new partners. This brings the total number of members to 85. Telepizza, founded in 1987, is the national leader in the sector of home delivery and take away food. It consists of a large network of shops and franchises in Spain and abroad. On the other hand, USP Hospitals is the most important chain of Spanish Private Hospitals, with more than 6,000 sanitary professionals and 37 centres. It is immersed in a fast process of globalisation.

Acciona and NH Hotels, new FMRE members
On 20th September, the Leading Brands of Spain Association’s Board of Directors unanimously approved the membership of two new associated brands: Acciona and NH Hoteles. Consequently, the FMRE now has a total of 78 members comprised of leading Spanish brands, which have been working together with the Spanish business administration since 1999 to promote Spain’s image abroad through leading Spanish brands.

Cosentino and CAF Join the Leading Brands of Spain Association
The Leading Brands of Spain Association (AMRE) now has two new members: Cosentino (production and distribution of natural stone) and CAF (railway equipment and components), whose membership was officially approved by the Association Board on 5th June.

 
PRESS MAGAZINE
Expansión examines opportunities for Spanish brands in the US
On 23 July, the financial newspaper Expansión published a full page spread on the conclusions of the debate held earlier this month at the head offices of the Madrid Business Institute on the topic America: a challenge awaiting Spanish companies. The Expansión article focuses on the current situation and opportunities.

El Universal publishes a special issue on Made in Spain
In June, the El Universal newspaper – distributed in-flight by Iberia to travellers – published a special 80 page issue devoted entirely to Made in Spain, highlighting Spain´s progress in recent years in different areas and its most prominent personalities. The Leading Brands of Spain Forum was also given a mention in this special issue.

Representatives of the Leading Brands of Spain Forum participate in the Almería Forum
Several representatives and collaborators of the Leading Brands of Spain Forum (FMRE) –led by the Forum chairman, José Luis Bonet, and the managing director, Miguel Otero- participated in the Almería Forum on last May 27th. The forum was organised by the Joly Group and FMRE member Cosentino with a view to analysing the region’s current image and the future outlook for companies in the area.

Extensive press coverage for the Ambassador Brand Plan presentation
The Ambassador Brand and Spain’s Image Plan presentation, which was held on May 29 at Santander Financial City, provided the public with a more in-depth overview of the FMRE’s activities and the spirit of the plan, thanks to the extensive press coverage it received.

Expansión highlights efforts to promote Spanish brands in China
On 13 March the financial newspaper, Expansión, published an article on the general assembly of the Leading Brands of Spain Association. The article emphasises the joint effort of the Leading Brands of Spain Forum and public administrations to take advantage of two world-wide events, the Universal Exposition Shanghai 2010 and the Beijing 2008 Olympic Games, in order to reinforce Spanish brands in the Chinese market.

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