On 7 May, Severiano Ballesteros, one of the most acclaimed and successful Spanish sportspersons of all times, died in the Cantabrian town of Pedreña. A golfing icon and model of success and self-improvement for millions of athletes around the world, Ballesteros was appointed in 2005 by the Leading Brands of Spain Forum as a Spain Brand Honorary Ambassador “for his contribution to strengthening the image of Spain, for being one of the greatest Spanish sportsmen of all time and for enjoying widespread international projection and global recognition.” Severiano Ballesteros formed part of the first year of Spain Brand Honorary Ambassadors. He gave his continued support to the Leading Brands of Spain Forum in order to strengthen Spain’s image abroad. After Severiano passed away, Pau Gasol, appointed Spain Brand Honorary Ambassador in 2009 in the same category, spoke of him as “a symbol of work, effort and a figure who flew the Spanish flag for sport around the world”. Rafa Nadal, appointed in 2011, said “Ballesteros has been an example to us all. In the future, children will listen to stories about Seve, who has been one of the greatest Spanish sportsmen ever to have lived.” The Leading Brands of Spain Forum Board of Directors deeply regrets the death of Seve Ballesteros, an eternal Spain Brand Honorary Ambassador and sends its affection, solidarity and appreciation to the golfer’s family and loved ones. Rest in peace Severiano.