Corporate Diplomacy: When uncertainty becomes the norm

Jorge Cachinero Corporate Director of LLORENTE & CUENCA Executive Director of the Senior Management Program and Lecturer at the IE Business School Member of the Scientific Council of the Real Instituto Elcano     Beatriz Herranz Consultant, LLORENTE & CUENCA         Nowadays, the operational environment for doing business no longer relies on […]
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First international edition of the Roca One Day Design Challenge

The internationally renowned bathroom brand Roca had brought to Hong Kong for the first time Roca One Day Design Challenge, a competition aimed at students and young professionals who are starting out in the design and architecture sectors. In this first International edition of Roca One Day Design Challenge held within the framework of the […]
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Interview with Silvana Buljan, Buljan & Partners Consulting

Silvana has been involved in strategic customer projects, CRM and customer experience for various departments and in multiple sectors since 1998. Her main customers include leading car manufacturer, aviation, financial services, software provider, industrial manufacturing and healthcare brands. Her professional objective is to make Customer Centricity work in companies and to improve management leadership, processes, […]
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Interview with Joan B. Renart, CEO of Grupo Vichy Catalan

Joan B. Renart studied International Communication and Marketing Management at the Universidad de ESMA Barcelona (Fundació Universitat de Girona), Management at Webber International University in the U.S.A, and has an MBA from the Universitat Internacional de Catalunya. Joan Renart is currently CEO of Grupo Vichy Catalan, Re-Frescos Saludables, after having held various managerial positions in […]
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Interview with Mauricio González-Gordon, chairman of González Byass

Mauricio González-Gordon has been the chairman of González Byass since 2006, and is a member of the fifth generation of the company’s founding family. He has a Bachelor’s Degree in Economics, an MBA from Claremont Graduate School in California, and a Master’s degree in Food and Agribusiness Management from the Instituto San Telmo. After gaining […]
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Interview with Vicente Lage, chairman of Cumbria FSC

Vicente Lage is the chairman of Cumbria FSC and its chief executive. Cumbria, the company of which you are the founder, will be 10 years old this October. During its lifetime it has firmly established itself by listening to the financial sector, innovating, and meeting objectives, until becoming the leading independent consultant for financial institutions […]
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ICEX confronts the new challenges for the internationalisation of Spanish enterprise

Alicia Montalvo – General Manager of Institutional Cooperation at ICEX After more than 30 years providing support to businesses when entering and growing in foreign markets, the Spanish Institute for Foreign Trade (ICEX) ICEX España Exportación e Inversiones has seen how important international activity and markets are for the Spanish economy in general. In 2014, Spanish exports […]
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Interview with Ignacio Rivera, CEO of Hijos de Rivera SAU

Ignacio Rivera holds a degree in Business Administration and Management from the ICADE and an MBA from ESDEN. The great-grandson of José María Rivera Corral, who founded Estrella Galicia in 1906, Ignacio joined the family business in 1990, and four years later was appointed CEO of Cabreiroá, the mineral water company in Verín, which was […]
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Interview with Alfonso S. Morodo, CEO of Vantguard and Global Premium Brands

Although he studied engineering in the USA, Alfonso S. Morodo’s strong entrepreneurial spirit eventually got the better of him. So, after completing his studies in America, he returned to Spain to join his father in the family logistics business. However, after mastering this challenge, he decided to set up his own business in the drinks […]
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The key to customer loyalty

Teresa Serra Rexach – Executive Director Customer Loyalty Chair IE Business School, Marketing Department Head IE Business School IE Business School  “The economic benefits of customer loyalty often explain why one competitor is more profitable than another” (Reichheld, 1993) It has often been said that customer loyalty helps increase company profits. It has been demonstrated […]
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