Interview with Jorge Lorenzo, Secretary General of the Televés Corporation

Jorge Lorenzo is currently the Secretary General of the Televés Corporation. He started his career in the company in 1985 as the Director General of the Portuguese subsidiary, later taking over the management of human resources and finally as assistant director general until 2012 when he took on his new role. Jorge Lorenzo is a […]
Read more »
Interview with Salomé Carrera, General Manager of Pili Carrera

Salomé Carrera’s career has evolved in line with the growth and evolution of the firm Pili Carrera since she completed her studies and joined the business founded by her parents, Pilar Rodríguez and Bienvenido Carrera. Since she started at the firm, Salomé Carrera has worked in different departments, gaining the knowledge and skills necessary for […]
Read more »
Interview with Enrique Bretos, CEO and co-founder of Pisamonas

Enrique Bretos is the CEO and co-founder of Pisamonas, the brand of children’s shoes that, in practically no time at all, has become a reference point in the e-commerce sector. An aeronautical engineer with 14 years’ experience in a management position in the aviation and tourist industry, he made the move to the shoe business to lead […]
Read more »
Interview with Juan Manuel Perán, Executive Chairman of Pikolinos Group

Juan Manuel Perán Bazán has been Executive Chairman of the Pikolinos Group since June 2016, taking over from his father, Juan Perán, who led the company since it was founded in 1984. The second child of Juan Perán and Rosario Bazán, from a young age Juan Manuel showed an interest in business in particular and for […]
Read more »
Interview with Isidoro J. Alanís, President of Global Exchange

Isidoro J. Alanis is the founder and President of the foreign currency services multinational, Global Exchange. With a Bachelor´s Degree in Business Administration and Management, he continued his academic training in the USA and Spain. In 1996, in Fuentes de Oñoro (Salamanca), he founded the company Eurodivisas, the parent company of the Global Exchange Group. […]
Read more »
Interview with Rafael Moragón, Managing Director of Tec Container

Rafael Moragón Martinez is a graduate in Business Administration and Management of the Autonomous University of Madrid, has a Master´s Degree in Business Strategies for Asia Pacific from the Copenhagen Business School (CBS) Denmark, a Specialist Master´s Degree in Management of Financial Portfolios from Options – Futures Institute and a Diploma in Marine Purchasing & […]
Read more »
Licensing and internationalisation

Licensing is defined as the transfer of the equity of a brand to a third party who, in exchange for that equity, delivers a payment in cash. This equity is added to a product or service, making it more attractive to the consumer. There are many examples, from Paw Patrol T-shirts to the advertising campaigns of Movistar in conjunction with Star Wars.
Read more »
Interview with Mercedes Perea, Managing Director of Algoritmos, Procesos y Diseños, S.A. (APD)

Mercedes Perea has a Bachelor´s Degree in Economics and Business Administration from the Complutense University in Madrid. In addition, she has a ‘Maîtrise de Gestion’ from the Paris IX University (Dauhpine) and an Executive MBA from the Instituto de Empresa in Madrid. She completes her education with the “auditor and certified accountant” official certificate. After […]
Read more »
Interview with Gonzalo Brujo, CEO at EMEA & LatAm, Interbrand

CEO at EMEA & LatAm Interbrand, Gonzalo heads the regional corporate group, spearheading its growth agenda and supporting marketing and consulting efforts in the region. He has worked with reputable companies across all sectors: banking and financial services, telecommunications, the automotive industry, airlines, transport, fashion, luxury goods, FMCG, food & beverages and technology, among others. […]
Read more »
Managerial intelligence and corporate diplomacy, strategic excellence for globalisation

      Juan Luis Manfredi Sánchez Professor at the University of Castilla La Mancha   Corporate diplomacy is the instrumental development of strategy to guide relations between the public authorities and private organisations. It entails defending interests by using tools typically found in diplomacy. Companies become diplomatic entities, without detriment to other conventional activities […]
Read more »