Interview with Rafael Moragón, Managing Director of Tec Container

Rafael Moragón Martinez is a graduate in Business Administration and Management of the Autonomous University of Madrid, has a Master´s Degree in Business Strategies for Asia Pacific from the Copenhagen Business School (CBS) Denmark, a Specialist Master´s Degree in Management of Financial Portfolios from Options – Futures Institute and a Diploma in Marine Purchasing & […]
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Licensing and internationalisation

Licensing is defined as the transfer of the equity of a brand to a third party who, in exchange for that equity, delivers a payment in cash. This equity is added to a product or service, making it more attractive to the consumer. There are many examples, from Paw Patrol T-shirts to the advertising campaigns of Movistar in conjunction with Star Wars.
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Interview with Mercedes Perea, Managing Director of Algoritmos, Procesos y Diseños, S.A. (APD)

Mercedes Perea has a Bachelor´s Degree in Economics and Business Administration from the Complutense University in Madrid. In addition, she has a ‘Maîtrise de Gestion’ from the Paris IX University (Dauhpine) and an Executive MBA from the Instituto de Empresa in Madrid. She completes her education with the “auditor and certified accountant” official certificate. After […]
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Interview with Gonzalo Brujo, CEO at EMEA & LatAm, Interbrand

CEO at EMEA & LatAm Interbrand, Gonzalo heads the regional corporate group, spearheading its growth agenda and supporting marketing and consulting efforts in the region. He has worked with reputable companies across all sectors: banking and financial services, telecommunications, the automotive industry, airlines, transport, fashion, luxury goods, FMCG, food & beverages and technology, among others. […]
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Managerial intelligence and corporate diplomacy, strategic excellence for globalisation

      Juan Luis Manfredi Sánchez Professor at the University of Castilla La Mancha   Corporate diplomacy is the instrumental development of strategy to guide relations between the public authorities and private organisations. It entails defending interests by using tools typically found in diplomacy. Companies become diplomatic entities, without detriment to other conventional activities […]
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Corporate Diplomacy: When uncertainty becomes the norm

Jorge Cachinero Corporate Director of LLORENTE & CUENCA Executive Director of the Senior Management Program and Lecturer at the IE Business School Member of the Scientific Council of the Real Instituto Elcano     Beatriz Herranz Consultant, LLORENTE & CUENCA         Nowadays, the operational environment for doing business no longer relies on […]
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First international edition of the Roca One Day Design Challenge

The internationally renowned bathroom brand Roca had brought to Hong Kong for the first time Roca One Day Design Challenge, a competition aimed at students and young professionals who are starting out in the design and architecture sectors. In this first International edition of Roca One Day Design Challenge held within the framework of the […]
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Interview with Silvana Buljan, Buljan & Partners Consulting

Silvana has been involved in strategic customer projects, CRM and customer experience for various departments and in multiple sectors since 1998. Her main customers include leading car manufacturer, aviation, financial services, software provider, industrial manufacturing and healthcare brands. Her professional objective is to make Customer Centricity work in companies and to improve management leadership, processes, […]
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Interview with Joan B. Renart, CEO of Grupo Vichy Catalan

Joan B. Renart studied International Communication and Marketing Management at the Universidad de ESMA Barcelona (Fundació Universitat de Girona), Management at Webber International University in the U.S.A, and has an MBA from the Universitat Internacional de Catalunya. Joan Renart is currently CEO of Grupo Vichy Catalan, Re-Frescos Saludables, after having held various managerial positions in […]
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Interview with Mauricio González-Gordon, chairman of González Byass

Mauricio González-Gordon has been the chairman of González Byass since 2006, and is a member of the fifth generation of the company’s founding family. He has a Bachelor’s Degree in Economics, an MBA from Claremont Graduate School in California, and a Master’s degree in Food and Agribusiness Management from the Instituto San Telmo. After gaining […]
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