Interview with José Miguel Munilla, CEO of Ramondin

How important is brand for Ramondin? How do you care for your brand image? The Ramondin brand is the summary of who we are, what we offer, our products, services and our raison d’être. For Ramondin, our brand is the perception held of us by employees, customers, shareholders, institutions, media, other companies… which is why […]
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Key aspects of the preliminary draft of the Brand Law

Patricia García-Escudero – Managing Director for the Spanish Patent and Trademark Office (OEPM) The publication of EU Directive 2015/2436 of the European Parliament and of the Council, of 16 December 2015, on the approximation of the brand laws of the Member States, gives rise to the need to adapt our legal system to the provisions of […]
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Interview with Ignacio R. Sierra, Corporate Director General of Cortefiel Group

Ignacio R. Sierra is responsible for the Group’s corporate area, which includes among others, institutional and development activities and social responsibility and corporate communication projects. He is also an Executive for the Cortefiel Group Companies and Subsidiaries. He is currently the Chairman and spokesman before the European Commission and the European Parliament for the European […]
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Challenges for the brands of today that want to be the brands of tomorrow

David G. Natal – Global Director of Consumer Engagement at LLORENTE & CUENCA With a citizen that evolves with increasing speed and some organisations that find change difficult, the gap between brands and consumers is growing every day. In a context of post-demographic and post-transactional consumerism, in which we are restricted by the economy of attention, […]
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Interview with Ana Mª Rodríguez de Viguri Gordo, Chairwoman of Áliad

Chemistry graduate with doctoral studies from Madrid Autonomous University and a Masters in Nuclear Engineering and Political Sociology. With over 30 years’ professional experience, her early career was in quality management at companies such as Initec-Bechtel, ISDEFE, Siemens Nixdorf España and Andersen Consulting. Ms Rodríguez has worked hard on the promotion of business excellence, particularly […]
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Spanish brands in international expansion: three specific ideas

Ignacio Ochoa – CEO of Branward There are solid, in-depth studies on the steps that need to be taken by a company and its brand for international expansion, and others that reflect the key factors that companies consider before using this development model. This field has been thoroughly covered and needs no further detail from […]
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Interview with Ignacio Ochoa Santamaría, CEO of Branward

Ignacio Ochoa has devoted his entire professional career to brand management. In 1980 he joined the Customer Service department at J. Walter Thompson in Madrid, reaching the position of Customer Services manager. In 1987 he was appointed General Sub Director of Tiempo BBDO Madrid, working in a number of sectors such as banking, drinks, pharmacy, hygiene, […]
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Brand Power

Iván Díaz González – Strategy Director at Brand Union New machines for faster production, better professionals for greater efficiency, new spaces to grow our new production centre, and even new trucks to reach further. In our businesses, it is sometimes very obvious , that we need to invest in what we do to continue to grow, […]
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Interview with Daniel Redondo, General Manager of Madison

With a strongly business-orientated training at the IESE Business School – University of Navarra and the IE Business School in Madrid, if there is one word that describes Daniel Redondo Esteban, it is “Entrepreneur”. At the age of just 24 he founded MADISON Experience MARKETING with a business concept based on customer services. 25 years […]
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On the right path

Carlos Pobre Menguy – Director for Overseas Trading at Crédito y Caución In recent years, hundreds of Spanish companies have started to look for new clients abroad in order to soften the blow of the falling domestic market. Exports have therefore become one of the preferred routes for businesses to survive in a recessive context. Despite the […]
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