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Perfect moments

Telepizza is number one in the home delivery takeaway meals sector. Telepizza first opened in 1987. Today it operates through a network of own and franchised pizzerias in Spain and worldwide, where it has a presence in Poland, Portugal, Chile, Guatemala, and Andorra and El Salvador. Telepizza's success is underpinned by three basic principles that it follows consistently: quality products, quality service and proximity to customers. Its quest to achieve quality products can be seen in the way it selects only the best ingredients to add to its secret dough recipe, meaning the company can offer its customers a unique product with all the flavour and nutritional value of the Mediterranean diet. The company has an efficient management model for its pizzerias that are customer-focused and equipped with the latest technology. In its pursuit for excellent service, Telepizza adapts the image of its pizzerias to suit local markets and has a number of operational systems to always be ready, anytime and anyplace that a customer may want to eat pizza. In its 2003 marketing campaign Momentos Redondos (Round Moments) the company managed to go beyond the functional image of pizza to make it an emotional part of customers’ best life experiences. These winning factors have enabled the company to expand to a size where it now has 1,000 pizzerias (of which 400 are located outside of Spain), giving value to its customers and proven returns for its partners and franchisees.