The Revilla brand,launched in 1947,has a strong tradition. Among its successes is the fact that is a household name for all Spaniards over the age of 30, thanks to its traditional yet catchy slogan:“Revilla, un sabor que maravilla” (Revilla, a taste that’s amazing).

This message led to one of Revilla’s best-known products, its chorizo, playing the leading role in Spanish sandwiches in the 1970s and 1980s, and this accounts for why this brand is loved and remembered: a brand that takes Spaniards back to their childhood.

As well as chorizo as its star product, Revilla’s greatest strength lies in the traditional nature of the brand, providing all its products (chorizos, sausages and so on) with very high standards of quality and flavour.

Indeed, most Revilla products are fortunate to have undergone natural air-curing near Mount Moncayo, in Ólvega in the province of Soria, a process in which vegetable carbon heaters play an important role.

As well as its link with tradition, Revilla was ground-breaking from the outset with the launching of new low-fat formats, something hitherto unseen in the cured meat sector. Just like the other Campofrío brands, it is a brand that is committed to R&D/Innovation as an essential factor in meeting consumer demands and requirements.