The Launch of Pedro del Hierro label occurred in 1974. And he was soon to become a genuine master of design, an example to follow in haute couture as well as prêt-à-porter.

From the outset his designs have been sought after by the elegant, sophisticated woman who also called for quality at a comparable price.

1989 marks the year in which the collaboration with Grupo Cortefiel begins. Initially part of the Cortefiel’s brand offer collection, it was decided in 1999 to open independent stores. The first two stores, in prime sites in Madrid and Valencia, breathed that touch of glamour, moderation and elegance that typified Pedro de Hierro’s collections and style.

The brand currently has 64 in-store concessions, 110 prime in-store concessions and 17 independent stores.

PdH’s expansion is an ongoing process at an international level. In-store concessions have already been opened in Belgium and Portugal, the latter being the first step in expansion in Europe. Lisbon and Oporto, plus seven other cities, now have access to PdH’s fashions.

The PdH image is strengthened by the special layout of the store, whose concept has recently been revamped to optimise visits to the shops.

Store structure and layout is the key factor in providing customers with the exact image that the PdH brand aims to transmit. The display windows are its inside reflection, large expanses of glass affording a view of the interior across the entrance. Inside, the exclusive designer fittings clearly display the accessories, backed up by lighting that sets off transparency with opacity.