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Natural hydration
Font d' Or is the mineral water that inspires confidence. Its composition never varies as it is obtained from just one source, in the Montseny-Guilleries massif, at a height of 1,000 m. Its mineral content gives rise to excellent sodium/potassium and sodium/calcium ratios that activate the biophysiological mechanisms for a healthy hydration and maintain the body's water balance. Font d’Or along with the National Scientific Research Council of Spain (Consejo Superior de Investigaciones Científicas-CSIC) has been investigated this properties.

Font d'Or water is characterised by its extraordinary purity and its mineral balance, which aids digestion and a good natural hydration. This is why it has always been recommended for the preparation of baby food. It is much used in the world of gastronomy –prestigious chefs and many housewives use it, because of its qualities, as a basic element in the preparation of dishes.

Considerable efforts are made to maintain the original purity of the water by means of preventive actions, collecting systems, aseptic storage and packaging (elaborated with materials of the highest quality for food products), and systematic quality controls in all the phases of the process through to the finished product. The result is Font d' Or, water known for its quality and balanced mineral composition.

A show of the Font d’Or international spirit is its label written in four languages in order that it could be understood worldwide.


Company name: S.A. Vichy Catalán
Foundation: 1881
Countries: 130
Other Brands: Vichy Catalan, Malavella, Font d'Or, Les Creus, Font del Regas, Manantial de Sant Hilari, Aguas de Mondáriz-Fuente de Val, Fuente Estrella, Monte Pinos, Fuenpinos, Lambda Selección, Lambda Bio, Hotel- Balneario Vichy Catalan, Hotel Meliá Golf Vichy Catalan.
Website: www.fontdor.com
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El Caballo
Tradition of equestrian leather craft, design and Seville

José Posada (Marron Glacés)
Posada, over 50 years of great taste

Sol Meliá
One of the world’s leading resort hotel chains
EVENTS
AMRE analyses the impact of the Spanish football team’s victory on the Spain Brand
As a result of the Spanish national football team’s recent victory in the South Africa World Cup, the Leading Brands of Spain Association has analysed the impact of this success on Spain’s image abroad. This project was led by AMRE’s Managing Director and covered by various media. On Saturday 17 July, the business daily Expansión published an opinion article by Miguel Otero entitled ‘The Spain Brand and the Reds: a perspective from China’. This article analysed the repercussion of the world cup victory in the strategic market of China and the need for the government and brands to harness the potential for promoting their image as a result of an event of such importance. He suggested this should be achieved through an image plan that brings together the work of different bodies to promote Spain’s image.
The Forum is to name the ‘Friends of the Spain Brand in China’ on 1 September
José Luis Bonet proposes the creation of a Leading Brands of Europe Forum
AMRE presents the showroom / store with Spanish brands for the Shanghai Expo
MORE ABOUT BRANDS
Four brands in the forum, among the 100 most valuable in the world
Movistar, Santander, BBVA and Zara are rightly among the 100 most valuable brands in the world, according to the BrandZ ranking issued by the consulting firm Millward Brown. The ranking is led by four technology brands (Google, IBM, Apple and Microsoft), followed closely by Coca-Cola, McDonald's, Marlboro and China Mobile. The 100 most valuable brands in 2009 were valued at 2.04 billion dollars (1.54 billion euros). Google leads the BrandZ ranking for the fourth consecutive year as the world's most valuable brand, worth $114,000 million dollars (86,250 million euros) in 2009, some 14% higher than the previous year.
The Leading Brands of Spain Forum works together with The Harvard Faculty Club’s programme for Spanish and American executives
Antonio Abril strives to strengthen the Made by Spain effect
CC.OO. (Trade Union) condemns the inferior working conditions of own brand workers
PUBLICATIONS
10th Anniversary Report of the Leading Brands of Spain Forum
The Report of the Leading Brands of Spain Forum’s 10th Anniversary was presented and given out to attendees of the Forum’s 10th Anniversary commemoration event held on 15 December in the conference hall of the Ministry of Industry, Tourism and Commerce. The report lists the activities carried out by the Forum over the last ten years, as well as the main milestones the institution has reached since 1999. Accordingly, the information on these activities is organised into the following chapters, depending on the profile of each project: Ambassador Brands and Image of Spain; Research and Publications; Training and Circulation; and Institutional Co-operation and Communication.
June 2009 Bulletin
The Forum presents the Spanish Ambassador Brands video in the United States
The Forum launches the electronic version of the Leading Brands of Spain book
ON THE MEDIA
Gabriel Masfurroll writes a column for Expansión on Made in/by Spain
The President of USP Hospitals and member of the Leading Brands of Spain Association’s Board of Directors, Gabriel Masfurroll, wrote an opinion column for the newspaper Expansión. The article published on 15 August, entitled ‘Made in/by Spain’ encourages Spanish business leaders not to try and conceal the origin of their products and to exploit the potential of the brands to ensure that Spain’s image abroad is set at a level in line with the reality of the country.
Expansión dedicates an article to the Spain Brand Honorary Ambassador accreditation ceremony
Expansión publishes a debate to commemorate the 2009 Spain Brand Honorary Ambassador accreditation
El País publishes a special supplement on brands
SPAIN BRAND
The Government launches Spain’s new image abroad
The Spanish Tourism Institute has presented its new campaign to promote Spain abroad, highlighting the need to promote the country’s image in order to attract international tourism. The Spanish Secretary of State for Tourism, Joan Mesquida, revealed the main lines of the new campaign, which will run under the slogan ‘I need Spain’.
The Prince and Princess of Asturias and the Spanish Ministry of Industry, Tourism and Trade present the Made in/by Spain Plan for the US
Enric Puig, posthumously appointed Honorary Ambassador of the Spain Brand
The Royal Elcano Institute publishes a report on the image of Spain in the US
PUBLIC SUPPORT
Leche Pascual, Mapfre and BBVA, winners in the Prince Felipe Awards
In an act that took place at the Municipal Conference Centre in Madrid on 19 June, chaired by T. R. H. the Prince and Princess of Asturias, Leche Pascual, Mapfre and BBVA, companies belonging to the Leading Brands of Spain Association, were awarded Prince Felipe Awards for Business Excellence in the respective categories of Renewable Energies and Energy Efficiency, Internationalisation and Leading Brand.
Presentation of the New Support Plan for Spanish Brands
The SOS Group and Barceló Win the Prince Felipe Award for Business Excellence
FINBRAND, COFIDES’ new funding line for the internationalisation of Spanish brands
© Leading Brands of Spain Forum - 2008