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Enjoy good food
ELPOZO ALIMENTACIÓN was set up with exclusively Spanish capital 54 years ago in Alhama de Murcia, in the southeast of Spain. Today, the company holds a number of important positions in the world food sector.
ELPOZO ALIMENTACIÓN, under the brand name ELPOZO, offers one of the widest and most varied ranges of food products on the market. From the traditional tapas and snack products, to cooking ingredients, and even modern ready-made food solutions.
ELPOZO products are sold in four continents and reach over one thousand million potential customers in 50 countries worldwide.
Its international retail division has kept a growth rate in turnover of more than 15% over the past five years, which demonstrates the high success of its products all over the world.
The organisation has at no time lost touch with its original identity, a project which began in 1935 with the opening of a modest deli located in the main square of ELPOZO, Alhama de Murcia. This is the exact origin of the brand, currently recognized by the entire Spanish population and a large part of Europe.
It is a brand whose values and attitudes focus on familiarity and proximity. Its main asset is offering reliability to the consumer in all its food products.
ELPOZO ALIMENTACIÓN is part of the Fuertes Group holding, which operates in a number of different sectors, mainly the food and farming sector.
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Company name: |
Elpozo Alimentación |
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Foundation: |
1954 |
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Countries: |
50 |
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Other Brands: |
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Website: |
www.elpozo.com |
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EVENTS
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 AMRE analyses the impact of the Spanish football team’s victory on the Spain BrandAs a result of the Spanish national football team’s recent victory in the South Africa World Cup, the Leading Brands of Spain Association has analysed the impact of this success on Spain’s image abroad. This project was led by AMRE’s Managing Director and covered by various media. On Saturday 17 July, the business daily Expansión published an opinion article by Miguel Otero entitled ‘The Spain Brand and the Reds: a perspective from China’. This article analysed the repercussion of the world cup victory in the strategic market of China and the need for the government and brands to harness the potential for promoting their image as a result of an event of such importance. He suggested this should be achieved through an image plan that brings together the work of different bodies to promote Spain’s image.
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MORE ABOUT BRANDS
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 Four brands in the forum, among the 100 most valuable in the worldMovistar, Santander, BBVA and Zara are rightly among the 100 most valuable brands in the world, according to the BrandZ ranking issued by the consulting firm Millward Brown. The ranking is led by four technology brands (Google, IBM, Apple and Microsoft), followed closely by Coca-Cola, McDonald's, Marlboro and China Mobile. The 100 most valuable brands in 2009 were valued at 2.04 billion dollars (1.54 billion euros). Google leads the BrandZ ranking for the fourth consecutive year as the world's most valuable brand, worth $114,000 million dollars (86,250 million euros) in 2009, some 14% higher than the previous year.
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PUBLICATIONS
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 10th Anniversary Report of the Leading Brands of Spain ForumThe Report of the Leading Brands of Spain Forum’s 10th Anniversary was presented and given out to attendees of the Forum’s 10th Anniversary commemoration event held on 15 December in the conference hall of the Ministry of Industry, Tourism and Commerce. The report lists the activities carried out by the Forum over the last ten years, as well as the main milestones the institution has reached since 1999. Accordingly, the information on these activities is organised into the following chapters, depending on the profile of each project: Ambassador Brands and Image of Spain; Research and Publications; Training and Circulation; and Institutional Co-operation and Communication.
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ON THE MEDIA
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 Gabriel Masfurroll writes a column for Expansión on Made in/by SpainThe President of USP Hospitals and member of the Leading Brands of Spain Association’s Board of Directors, Gabriel Masfurroll, wrote an opinion column for the newspaper Expansión. The article published on 15 August, entitled ‘Made in/by Spain’ encourages Spanish business leaders not to try and conceal the origin of their products and to exploit the potential of the brands to ensure that Spain’s image abroad is set at a level in line with the reality of the country.
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SPAIN BRAND
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 The Government launches Spain’s new image abroadThe Spanish Tourism Institute has presented its new campaign to promote Spain abroad, highlighting the need to promote the country’s image in order to attract international tourism. The Spanish Secretary of State for Tourism, Joan Mesquida, revealed the main lines of the new campaign, which will run under the slogan ‘I need Spain’.
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PUBLIC SUPPORT
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 Leche Pascual, Mapfre and BBVA, winners in the Prince Felipe AwardsIn an act that took place at the Municipal Conference Centre in Madrid on 19 June, chaired by T. R. H. the Prince and Princess of Asturias, Leche Pascual, Mapfre and BBVA, companies belonging to the Leading Brands of Spain Association, were awarded Prince Felipe Awards for Business Excellence in the respective categories of Renewable Energies and Energy Efficiency, Internationalisation and Leading Brand.
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© Leading Brands of Spain Forum - 2008
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