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The origins of La Rioja
Founded in 1973,Beronia is a major bodega producing the highest quality Rioja wines. Its name comes from the history of the land on which it is located. The origin of the region we now know as La Rioja goes back to the 3rd century BC, when it was inhabited by the “Berones”, a population of Celt warriors. Their first villages, Tricio, Varea and Leiva, set the boundaries of Beronia, today’s La Rioja.

Faithful to its tradition, Beronia produces a classical range of elegant, well-balanced red wines: Crianza, Reserva and Gran Reserva. It also produces two whites: Viura and Viura Barrel Fermented. The vineyard has an innovative and modern vocation which can be seen in its single variety wines: Tempranillo de Elaboración Especial and Mazuela Reserva, making this bodega the only one in La Rioja to produce a Reserva wine of this variety. This range is completed with a high-expression, limited edition wine: Beronia III a.C.

Under the D.O.C. Rioja (the Spanish Superior Controlled Appellation),Beronia was acquired by the González Byass Group in 1982.Since then, it has continued to grow and gain a reputation on both national and international markets. Today, this cellar sells over 5 million bottles, exporting to over 50 different countries, running over 800 hectares of vineyard and with a store capable of holding 28,000 barrels, which have an average age of less than 4.5 years, which is of significant interest in La Rioja.



Company name: González Byass
Foundation: 1835
Countries: More than 98
Other Brands: Tío Pepe, Tío Bujito, Gaditano, Manzanilla El Rocío, Alfonso, Solera 1847, Soleras Exclusivas, Vinagre González Byass, San Domingo, Néctar Cream, Amontillado Viña Ab, Croft Original, Soberano, Lepanto, Insuperable, Cabomar, Altozano,Vilarnau, Les Planes, Moncloa, Chinchón, Milonga, The London Gin Co., Gama Gran, Hacienda de Bracamonte.
Website: www.gonzalezbyass.es
Beronia

Beronia

Beronia

EVENTS
Friends of Spain Brand in the United Kingdom
This coming 7th November a Gala Dinner will be held in London to celebrate the 125th anniversary of the Spanish Chamber of Commerce in Great Britain. During this event the presentation of awards to publicly acknowledge the Friends of Spain Brand in the United Kingdom, an initiative of Leading Brands of Spain Forum, will take place. Both the Chamber of Commerce and the Leading Brands of Spain Forum are working together to organise this event, which will be presided over by Their Royal Highnesses the Prince and Princess of Asturias. Top representatives from the governments of Spain and the United Kingdom will also be present.
Spain: one brand with many voices
The Leading Brands of Spain Forum appoints the new Spain Brand Honorary Ambassadors
The Leading Brands of Spain Forum publicly acknowledges the Friends of the Spain Brand and Spanish Brands in Russia
MORE ABOUT BRANDS
La Caixa, Mango, Natura Bissé and Fermax, prize-winners at the 5th ESADE Brand Centre Awards
Four member companies of the Leading Brands of Spain Forum, La Caixa, Mango, Natura Bissé and Fermax, have had their brand management skills acknowledged in the 5th ESADE Brand Centre Awards, whose prize-giving ceremony took place on 7 October at the business school's headquarters in Madrid. Thus, La Caixa received two prizes, on being recognised both in the most important category, corresponding to the ‘Grand Prize’, and in the ‘Long-term Track Record’.
Zara and Santander, in the Top 100 of Interbrand
William Chislett analyses the potential of Spanish multinationals
Four brands in the forum, among the 100 most valuable in the world
PUBLICATIONS
Bulletin - June 2011
- Accreditation ceremony for the new designations for Spain Brand Honorary Ambassadors.
- Audiovisual presentation: Spain, a brand with many voices.
- The Forum recognises the Friends of Spain Brand and Spanish Brands in Russia.
- The Forum will take part in the 125th anniversary Gala of the Spanish Chamber of Commerce in Great Britain.
The Forum publishes a Russian edition of the Leading Brands of Spain book
Launch of the Mandarin Chinese version of the Leading Brands of Spain portal
10th Anniversary Report of the Leading Brands of Spain Forum
ON THE MEDIA
William Chislett analyses the role of Spanish companies on an “Ailing Economy”

William Chislett, collaborator at the Real Instituto Elcano and member of the Committee on Spain Ambassador Brands and Image, analyses on his last paper. “Spain’s Multinationals:  the Dynamic Part of an Ailing Economy (WP)”  the leadership of Spanish multinational companies on their respective sectors.
AMRE analyses the impact of the Spanish football team’s victory on the Spain Brand
Gabriel Masfurroll writes a column for Expansión on Made in/by Spain
Expansión dedicates an article to the Spain Brand Honorary Ambassador accreditation ceremony
SPAIN BRAND
Seve Ballesteros, eternal Spain Brand Honorary Ambassador
On 7 May, Severiano Ballesteros, one of the most acclaimed and successful Spanish sportspersons of all times, died in the Cantabrian town of Pedreña. A golfing icon and model of success and self-improvement for millions of athletes around the world, Ballesteros was appointed in 2005 by the Leading Brands of Spain Forum as a Spain Brand Honorary Ambassador “for his contribution to strengthening the image of Spain, for being one of the greatest Spanish sportsmen of all time and for enjoying widespread international projection and global recognition.” 
For the fourth time the Leading Brands of Spain Forum has appointed the Spain Brand Honorary Ambassadors
The Government launches Spain’s new image abroad
The Prince and Princess of Asturias and the Spanish Ministry of Industry, Tourism and Trade present the Made in/by Spain Plan for the US
PUBLIC SUPPORT
Leche Pascual, Mapfre and BBVA, winners in the Prince Felipe Awards
In an act that took place at the Municipal Conference Centre in Madrid on 19 June, chaired by T. R. H. the Prince and Princess of Asturias, Leche Pascual, Mapfre and BBVA, companies belonging to the Leading Brands of Spain Association, were awarded Prince Felipe Awards for Business Excellence in the respective categories of Renewable Energies and Energy Efficiency, Internationalisation and Leading Brand.
Presentation of the New Support Plan for Spanish Brands
The SOS Group and Barceló Win the Prince Felipe Award for Business Excellence
FINBRAND, COFIDES’ new funding line for the internationalisation of Spanish brands
© Leading Brands of Spain Forum - 2008