This brand bears the name of the multi-faceted artist who has become the most widely recognised Spanish personality around the world. He is a film and theatre actor, film director, musician, singer, dancer, etc., and, at the same time, is considered one of the 10 most attractive and seductive men in the world.
As a precursor in the “Celebrities” category, he joined forces with Antonio Puig to create the brand Antonio Banderas Seductive Fragrances, launched in 1997. Here began a relationship.
which, with a long-term vision, aimed to lead the Masstige segment and the fragrance-related products category all over the world.
Seduction, Latin character, success and a modern style are the main values taken from the actor to give personality to the Antonio Banderas scents. The brand currently has seven fragrances: Diavolo for men, Diavolo for women, Mediterráneo, Spirit for men, Spirit for women, Antonio, and the most recent, Blue Seduction.
Antonio Banderas belongs to the Puig Beauty & Fashion Group, a Spanish multi-national perfume, cosmetic and fashion business operating in over 150 countries. The Group's business is structures into three divisions which has allowing to establish itself in all its lines of business: Prestige (selectively distributed fragrances and cosmetics), Beauty (mass distribution and masstige) and Fashion (which operates on the fashion market). Currently, Puig products are distributed to more than 150 countries through a network of 40 commercial subsidiaries across 24 countries.
