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NEWS ARCHIVES
Four Spanish brands rank among the Top 100 Brands in the world
Four Spanish brands – all of them members of AMRE – figure among the Top 100 most powerful brands in the world for their value in the 2009 BrandZ ranking, recently drawn up by the consulting firm Millward Brown.  The four – Santander, BBVA, Movistar and Zara – already figured in last year’s ranking and they have all improved their rating with respect to 2008.
The OHIM lowers its registration fees for European brands
OHIM, the European Union Office for Harmonisation in the Internal Market (Trademarks and Designs) will lower the cost for European trademark registration applications to 900 euros for those submitted online as of 1 May. The reduced rate, 40% lower than presently charged, will reduce the cost of obtaining trademark protection throughout the EU territory to an all time low. It is the second time the rate for this procedure has been cut in five years.
Three Forum companies among the 17 leading distribution brands in Europe
The Interbrand consulting company published the Best Retail Brands 2009 report in May. In it is a review of the leading distribution brands in the world and a ranking by brand value of the leading distribution companies in North America and another for Europe. In the case of Europe, three companies belonging to the Leading Brands of Spain Forum – Zara, el Corte Inglés and Mango – appear among the top 17 and are three of the four Spanish brands figuring in the top 25 positions.
Repsol and Telefónica are the companies that best represent Spain, according to a study by Append

According to Spanish citizens, the companies that best represent Spain are Repsol and Telefónica. This information was gathered from a study carried out by Append Market Research in December.

In a similar study made by Append in 2006, those surveyed thought then that Telefónica was the company that best represented Spain, with Repsol in fifth position. Telefónica currently continues to hold its position of honour and has managed to increase its mentions compared to the earlier study.
Open Call for the ESADE Brand Centre Awards
Since 1 December, the nominations period for the Fourth ESADE Brand Centre Awards has been open. As in previous editions, the Leading Brands of Spain Forum will be represented in the panel of judges by its General Manager, Mr Miguel Otero. Companies interested in qualifying for these awards must send their applications before 16.
The big wager. Globalisation and Spanish multinationals in South America
Garnica Publications has recently launched the book La gran apuesta: Globalización y multinacionales españolas en América Latina (The big wager: Globalisation and Spanish multinationals in South America). This work has been coordinated under the expertise of Ramón Casilda will be one of the key texts for understanding the expansion of Spanish companies in South America.
Millward Brown ranks four Spanish brands among the Top 100 Most Powerful Brands
Consultancy firm Millward Brown recently published a report on the BrandZ Top 100 Most Powerful Brands Ranking. In 2008, four Spanish brands – Santander, Zara, BBVA and Telefónica Móviles –made the ranking, twice more than the previous year.
Four FMRE members distinguished at the Third ESADE Brand Centre Awards
Four members of the Leading Brands of Spain Forum – the Santander Group, Iberdrola, Simon and Mango- were distinguished this week in different categories of the Third ESADE Brand Centre Awards, which are organised by the ESADE Business School and the Expansión newspaper.
Four Spanish retail brands among the 25 top-performing European retail brands
The latest edition of the Euroretail study conducted by brand consultant, Interbrand, on retail brands features four Spanish brands among the top 25 in Europe. Zara, El Corte Inglés, Mango and Mercadona, in this order, are the most outstanding in the industry, with the Swedish fashion chain, H&M, topping the ranking. Eight British brands have also made the ranking.
Interbrand publishes its Best Global Brands 2008 Ranking
This week, the international branding consultancy Interbrand published its Best Global Brands 2008 ranking, which for some years now been produced in collaboration with the magazine Business Week. Coca Cola is listed as the world´s most valuable brand for the eighth consecutive year. Zara is still the only brand Spanish included; this year it has crept up two positions (from 62 to 64), increasing its brand value by 15%.
ICE analyses the success of Spanish brands in the international environment
The Spanish Trade Information magazine (ICE) has echoed the research promoted by the Leading Brands of Spain Forum in an article by professors Julio Cerviño and Jaime Rivera. It was published in the November and December 2007 edition and is dedicated to the internationalisation of the Spanish company. The recent expansion of Spanish multinationals is analysed in the article and its effect on a better brand positioning and the boost of our country image.
Movistar is the most valuable Spanish brand
In the first week of January, in a special report in Actualidad Económica, the international branding consultancy, Interbrand, published the list of Spanish brands with the greatest financial value in 2007. Movistar topped the list with a brand value of 12.2 billion euros. Among the ten most valuable Spanish brands, nine are linked to the Leading Brands of Spain Forum. Other members of the Forum also occupy important rankings in the list drawn up by Interbrand.
Zara is the Second Fastest World Growing Brand in Value, according to Interbrand
According to the latest study on global market values by the brand consultancy Interbrand and published in Business Week, Zara is the second world brand in terms of growth in value over the last year, only exceeded by Google. The firm belongs to Inditex, which is ranked in position 64, and is the only Spanish brand to be listed among the 100 Best Global Brands.
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EVENTS
Friends of Spain Brand in the United Kingdom
This coming 7th November a Gala Dinner will be held in London to celebrate the 125th anniversary of the Spanish Chamber of Commerce in Great Britain. During this event the presentation of awards to publicly acknowledge the Friends of Spain Brand in the United Kingdom, an initiative of Leading Brands of Spain Forum, will take place. Both the Chamber of Commerce and the Leading Brands of Spain Forum are working together to organise this event, which will be presided over by Their Royal Highnesses the Prince and Princess of Asturias. Top representatives from the governments of Spain and the United Kingdom will also be present.
Spain: one brand with many voices
The Leading Brands of Spain Forum appoints the new Spain Brand Honorary Ambassadors
The Leading Brands of Spain Forum publicly acknowledges the Friends of the Spain Brand and Spanish Brands in Russia
MORE ABOUT BRANDS
La Caixa, Mango, Natura Bissé and Fermax, prize-winners at the 5th ESADE Brand Centre Awards
Four member companies of the Leading Brands of Spain Forum, La Caixa, Mango, Natura Bissé and Fermax, have had their brand management skills acknowledged in the 5th ESADE Brand Centre Awards, whose prize-giving ceremony took place on 7 October at the business school's headquarters in Madrid. Thus, La Caixa received two prizes, on being recognised both in the most important category, corresponding to the ‘Grand Prize’, and in the ‘Long-term Track Record’.
Zara and Santander, in the Top 100 of Interbrand
William Chislett analyses the potential of Spanish multinationals
Four brands in the forum, among the 100 most valuable in the world
PUBLICATIONS
Bulletin - June 2011
- Accreditation ceremony for the new designations for Spain Brand Honorary Ambassadors.
- Audiovisual presentation: Spain, a brand with many voices.
- The Forum recognises the Friends of Spain Brand and Spanish Brands in Russia.
- The Forum will take part in the 125th anniversary Gala of the Spanish Chamber of Commerce in Great Britain.
The Forum publishes a Russian edition of the Leading Brands of Spain book
Launch of the Mandarin Chinese version of the Leading Brands of Spain portal
10th Anniversary Report of the Leading Brands of Spain Forum
ON THE MEDIA
William Chislett analyses the role of Spanish companies on an “Ailing Economy”

William Chislett, collaborator at the Real Instituto Elcano and member of the Committee on Spain Ambassador Brands and Image, analyses on his last paper. “Spain’s Multinationals:  the Dynamic Part of an Ailing Economy (WP)”  the leadership of Spanish multinational companies on their respective sectors.
AMRE analyses the impact of the Spanish football team’s victory on the Spain Brand
Gabriel Masfurroll writes a column for Expansión on Made in/by Spain
Expansión dedicates an article to the Spain Brand Honorary Ambassador accreditation ceremony
SPAIN BRAND
Seve Ballesteros, eternal Spain Brand Honorary Ambassador
On 7 May, Severiano Ballesteros, one of the most acclaimed and successful Spanish sportspersons of all times, died in the Cantabrian town of Pedreña. A golfing icon and model of success and self-improvement for millions of athletes around the world, Ballesteros was appointed in 2005 by the Leading Brands of Spain Forum as a Spain Brand Honorary Ambassador “for his contribution to strengthening the image of Spain, for being one of the greatest Spanish sportsmen of all time and for enjoying widespread international projection and global recognition.” 
For the fourth time the Leading Brands of Spain Forum has appointed the Spain Brand Honorary Ambassadors
The Government launches Spain’s new image abroad
The Prince and Princess of Asturias and the Spanish Ministry of Industry, Tourism and Trade present the Made in/by Spain Plan for the US
PUBLIC SUPPORT
Leche Pascual, Mapfre and BBVA, winners in the Prince Felipe Awards
In an act that took place at the Municipal Conference Centre in Madrid on 19 June, chaired by T. R. H. the Prince and Princess of Asturias, Leche Pascual, Mapfre and BBVA, companies belonging to the Leading Brands of Spain Association, were awarded Prince Felipe Awards for Business Excellence in the respective categories of Renewable Energies and Energy Efficiency, Internationalisation and Leading Brand.
Presentation of the New Support Plan for Spanish Brands
The SOS Group and Barceló Win the Prince Felipe Award for Business Excellence
FINBRAND, COFIDES’ new funding line for the internationalisation of Spanish brands
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