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Enric Puig, posthumously appointed Honorary Ambassador of the Spain Brand
The panel of judges for the Third Election of Honorary Ambassadors of the Spain Brand, which met on 1 October at the González Byass wine cellars in Jerez de la Frontera, decided to make a special exception by granting the posthumous title of Honorary Ambassador of the Spain Brand to the recently-deceased member of the Board of Directors of the Leading Brands of Spain Association, Enric Puig, for his important and decisive work for the Spanish brands and the Leading Brands of Spain Forum.
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The ceremony of the Forum’s Branding Research Awards
The General Manager of the Leading Brands of Spain Forum, Miguel Otero, attended the AEMARK association’s Spanish Marketing Academic Conference , held in Las Palmas on 19 September. In the act he presented the diplomas to the winners of the fourth edition of the Branding Research Awards. These awards are jointly run by the Forum and the Spanish Patent and Trademark Office (SPTO).
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The Leading Brands of Spain Forum asks the Spanish Ambassadors to collaborate in promoting the nation brand
The Leading Brands of Spain Forum – an institution made up of the leading brands in Spain with an international presence and public agencies with an interest in international trade and the nation brand – today asked Spanish Ambassadors to collaborate strategically in promoting the international image of Spain. José Luis Bonet, Chairman of Freixenet and the Leading Brands of Spain Forum, highlighted the close relationship between the image of a country and the image of its brands, stating that “the internationalisation of brands should be a strategic goal for companies and the Spanish government alike”.
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The Leading Brands of Spain Forum took part in the University of Extremadura’s summer e-Branding course
Last Wednesday 16 July, Rubén Marcos, Director of Research of the Leading Brands of Spain Forum, participated in the summer e-Branding course organised by the University of Extremadura and held in Badajoz. He presented a paper entitled Nation Brands: Communicating and Reaping Returns on our Identity. The presentation contemplated nation brand building and emphasised the role of the big Spanish brands as ambassadors of Spain’s image abroad.
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The Leading Brands of Spain Forum is presented in Aragon
On 8 July, the Leading Brands of Spain Forum was presented to the Autonomous Community of Aragon – an event that has already taken place in some other Autonomous Communities. In the region of 300 Aragonese businessmen and women attended the act that took place in Zaragoza and was organised jointly by the Aragonese Development Agency, the Ministry of Industry, Tourism and Trade and Spanish Institute for Foreign Trade.
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