A policy of competitiveness for European brands

On 22 October at the Garrigues head offices in Madrid, the Leading Brands of Spain Forum (FMRE) and the financial newspaper Expansion held a debate on whether to pursue a policy of competitiveness for European brands in the first half of 2010 to coincide with the Spanish Presidency of the EU. The meeting was organised with the support of the Secretary of State of the EU and attended by Antonio Garrigues and by the Secretary of State Diego López Garrido.
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For the fourth time the Leading Brands of Spain Forum has appointed the Spain Brand Honorary Ambassadors

The Leading Brands of Spain Forum, through a panel of judges made up of representatives from business and institutions – some on an international level – and chaired by Antonio Abril, Director and Secretary of the Board of Directors of Inditex and Deputy Chairman of the Forum, appointed the new Spain Brand Honorary Ambassadors (SBHAs) this morning at the Marqués de Cáceres wine cellars in La Rioja. This year is the fourth edition of these awards, the aim of which is to publicly acknowledge individuals, companies and institutions that have contributed throughout their careers to strengthening Spain’s image abroad. This recognition is granted every two years in seven categories, with the approval of the Spanish Ministry for Foreign Affairs and Cooperation.
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Leading Brands of the European Union Meeting

Within the framework of the Spanish Presidency of the European Union, the Leading Brands of Spain Forum has organised a Leading Brands of the EU Meeting, in collaboration with La Caixa and IESE Business School along with the support of the Ministry of Industry, Tourism and Commerce and the Ministry of Foreign Affairs and Cooperation. The aim of the Meeting, which will take place on 22 April at the headquarters of La Caixa, in Barcelona, is to present an initiative so that Spain can promote a policy of competitiveness for European brands and for the backing of the international image of the products and services, namely, the ‘Made in/by EU’ image.
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Co-marketing, collaboration between brands to tackle the crisis

The Leading Brands of Spain Association (AMRE) in conjunction with its partner the ESIC Business & Marketing School and the consultancy firm BBDO, has launched a cycle of lectures on senior management. These lectures are focused on strategic issues for companies related to brands, marketing, branding and communication in order to allow companies to explore and improve their management.
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The Leading Brands of Spain Forum, along with the Asociación de Empresarios de Publicidad de Sevilla (Association of Advertising Professionals in Seville), the ESIC Business and Marketing School and the Asociación para el Progreso de la Dirección (Association for the Management Development) organised the “How to build leading brands” symposium that was held in the Central NH Hotel in Seville and was attended by several Forum companies.
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The Leading Brands of Spain Forum organises a round table discussion on brands and crisis at Exporta 2009

For another year, the Leading Brands of Spain Forum collaborated with the Spanish Institute for Foreign Trade (ICEX) in the organisation of the Exporta exhibition, held in Zaragoza on 17 and 18 June, with a round table discussion titled Brand strategy, key during the crisis, which featured the participation of representatives from Neck & Neck, Barbadillo and Interbrand, and which was moderated by the Promotion Managing Director of ICEX, Jaime Montalvo. 
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Accreditation Ceremony for the III Edition of the Spain Brand Honorary Ambassadors

Their Royal Highnesses the Prince and Princess of Asturias presided over the Accreditation ceremony for the third year of Spain Brand Honorary Ambassadors, a recognition the Leading Brands of Spain Forum (FMRE) gives to individuals or institutions whose work contributes to creating a positive image of Spain abroad, which was held at the Repsol Technology Centre in Móstoles (Madrid) on 25 June.
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AMRE members meet the King in a royal audience after the General Meeting

Fifty representatives of companies belonging to the Leading Brands of Spain Association were received by His Majesty the King of Spain on 23 March in a private audience at the Zarzuela Palace that took place after the Ordinary General Meeting was held in Madrid, in which the accounts and programme for 2009 were approved.
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The Forum organises the 4th Foreign Correspondents Meeting

On 30 November, the fourth Foreign Correspondents Meeting was held in the Madrid headquarters of the IE Business School. It was organised by the Leading Brands of Spain Forum, the IE Business School, the news agency Vnews, the Círculo de Corresponsales (Correspondents Circle) and the Asociación de Corresponsales de Prensa Extranjera (Association of Foreign Press Correspondents, ACPE).
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