The Forum Participates in IMEX08

The Leading Brands of Spain Forum actively participated in the sixth edition of the IMEX trade fair, organised by the company Impulso Exterior (publisher of the Moneda Única magazine), and held at the IFEMA Exhibition Centre (Madrid) on 11 and 12 June. During the two-day event, the Forum participated with a stand where visitors could […]
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The Atlético de Madrid Club gathered to celebrate its entry in the Leading Brands of Spain Forum

It is a one-hundred-year-old, valued and well-known brand in Spain and abroad. The Atlético de Madrid Club has been carving out a well-deserved stature throughout its history and for many years this stamp of quality has been recognised by many institutions and organisations. Last December, the institution reaped the rewards of their work when the Leading Brands of Spain Forum unanimously approved that Atlético de Madrid Club join this important institution.
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FMRE joins forces with Madrid City Council in a Seminar on the Strategic International Positioning of Madrid

The Leading Brands of Spain Forum, "Madrid Global" - the office of strategy and international action of Madrid- and the IE Business School organised the First Seminar on the Strategic International Positioning of Madrid. The title “Madrid, an international benchmark for urban services and infrastructures” served as a starting point for a debate on the city’s capacity to achieve international leadership in the management of urban infrastructures and services.
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Presentation of the Spanish Ambassador Brand Plan

On 21st March took place the official presentation of the Spanish Ambassador Brand Plan to the Spanish Trade Administration, a project run by the Leading Brands of Spain Forum in collaboration with the Spanish Exporters and Investors Club. The event, attended by the Minister for Industry, Tourism and Trade, Joan Clos, was held in the new headquarters of the Spanish Academy of Arts and Cinematographic Sciences, and included the presentation of a DVD outlining the Spanish Ambassador Brand Plan.
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Brand Strategies for the Internationalisation of the Services Sector

In recent years, and in line with what has happened in other countries around us, in Spain there has been a tertiarisation in the production pattern. Today Spain is a country with a significant services sector and, for this reason, the majority of Spanish overseas trade and exports take place in this sector. Consequently, the Spanish Institute for Foreign Trade (ICEX) dedicated Exporta 2007 (the “Congress for the Business Internationalisation”), held in Seville on 13th and 14th June, to the “Internationalisation Strategies and Opportunities in the Service Sector”.
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The Forum reaches 100 member companies

The admission of abertis, one of the world leaders in infrastructure management, marks a new milestone for the Leading Brands of Spain Forum (FMRE) in just 11 years of history. With the admission of the company led by Salvador Alemany, there are now 100 Spanish companies forming part of this project, all proprietors of leading brands in their respective sectors. Together with abertis, in their recent meeting on 11 November, the Board of Directors of the Leading Brands of Spain Association (AMRE) also approved the admission of the Miquel y Costas consortium (owners of the Smoking brand), Estrella Galicia and EADA business school.
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Consumering: brand as a differentiating factor

On 18th February, the Leading Brands of Spain Association (AMRE) held a seminar on 'Consumering: brand as a differentiating factor in times of crisis', in conjunction with ESIC Business and Marketing School and the BBDO Consulting,  in the cycle of conferences focusing on strategic issues for senior management, which are being organised between these three institutions.
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