Brand Strategies for the Internationalisation of the Services Sector

In recent years, and in line with what has happened in other countries around us, in Spain there has been a tertiarisation in the production pattern. Today Spain is a country with a significant services sector and, for this reason, the majority of Spanish overseas trade and exports take place in this sector. Consequently, the Spanish Institute for Foreign Trade (ICEX) dedicated Exporta 2007 (the “Congress for the Business Internationalisation”), held in Seville on 13th and 14th June, to the “Internationalisation Strategies and Opportunities in the Service Sector”.
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The Forum reaches 100 member companies

The admission of abertis, one of the world leaders in infrastructure management, marks a new milestone for the Leading Brands of Spain Forum (FMRE) in just 11 years of history. With the admission of the company led by Salvador Alemany, there are now 100 Spanish companies forming part of this project, all proprietors of leading brands in their respective sectors. Together with abertis, in their recent meeting on 11 November, the Board of Directors of the Leading Brands of Spain Association (AMRE) also approved the admission of the Miquel y Costas consortium (owners of the Smoking brand), Estrella Galicia and EADA business school.
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Consumering: brand as a differentiating factor

On 18th February, the Leading Brands of Spain Association (AMRE) held a seminar on 'Consumering: brand as a differentiating factor in times of crisis', in conjunction with ESIC Business and Marketing School and the BBDO Consulting,  in the cycle of conferences focusing on strategic issues for senior management, which are being organised between these three institutions.
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A policy of competitiveness for European brands

On 22 October at the Garrigues head offices in Madrid, the Leading Brands of Spain Forum (FMRE) and the financial newspaper Expansion held a debate on whether to pursue a policy of competitiveness for European brands in the first half of 2010 to coincide with the Spanish Presidency of the EU. The meeting was organised with the support of the Secretary of State of the EU and attended by Antonio Garrigues and by the Secretary of State Diego López Garrido.
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For the fourth time the Leading Brands of Spain Forum has appointed the Spain Brand Honorary Ambassadors

The Leading Brands of Spain Forum, through a panel of judges made up of representatives from business and institutions – some on an international level – and chaired by Antonio Abril, Director and Secretary of the Board of Directors of Inditex and Deputy Chairman of the Forum, appointed the new Spain Brand Honorary Ambassadors (SBHAs) this morning at the Marqués de Cáceres wine cellars in La Rioja. This year is the fourth edition of these awards, the aim of which is to publicly acknowledge individuals, companies and institutions that have contributed throughout their careers to strengthening Spain’s image abroad. This recognition is granted every two years in seven categories, with the approval of the Spanish Ministry for Foreign Affairs and Cooperation.
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Leading Brands of the European Union Meeting

Within the framework of the Spanish Presidency of the European Union, the Leading Brands of Spain Forum has organised a Leading Brands of the EU Meeting, in collaboration with La Caixa and IESE Business School along with the support of the Ministry of Industry, Tourism and Commerce and the Ministry of Foreign Affairs and Cooperation. The aim of the Meeting, which will take place on 22 April at the headquarters of La Caixa, in Barcelona, is to present an initiative so that Spain can promote a policy of competitiveness for European brands and for the backing of the international image of the products and services, namely, the ‘Made in/by EU’ image.
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Co-marketing, collaboration between brands to tackle the crisis

The Leading Brands of Spain Association (AMRE) in conjunction with its partner the ESIC Business & Marketing School and the consultancy firm BBDO, has launched a cycle of lectures on senior management. These lectures are focused on strategic issues for companies related to brands, marketing, branding and communication in order to allow companies to explore and improve their management.
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The Leading Brands of Spain Forum, along with the Asociación de Empresarios de Publicidad de Sevilla (Association of Advertising Professionals in Seville), the ESIC Business and Marketing School and the Asociación para el Progreso de la Dirección (Association for the Management Development) organised the “How to build leading brands” symposium that was held in the Central NH Hotel in Seville and was attended by several Forum companies.
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