What are the most important elements when defining an international strategy? How do you select the appropriate countries? Should a brand have several positions in different markets or should it be consistent to its positioning in its home country? These are some of the questions tackled during the conference “Global Brand: challenges and opportunities in […] Read more »
Jacques Antoine Granjon, CEO and founder of vente-privee, analysed in a meeting organised by the Leading Brands of Spain Forum, the opportunities offered by electronic commerce as a key lever for the internationalisation of brands. Read more »
While our Association's board of directors' meeting, it was organized at Crédito y Caución's HQ's a conference by John Loiré, Altradius Group's chief economist, who offered his vision about the economic perspectives for the next years. Read more »
The Forum has reached an agreement to go together with School Ship Juan Sebastián Elcano on its next trip, to take advantage of its stage at one of the most important cities in the world to promote Spain’s image and its brands. Read more »
Basketball player, designed Spain Brand Honorary Ambassador by the Leading Brands of Spain Forum, was the guest speaker at the first breakfast dedicated to the ‘Internacionalization with brand’. Read more »
The Leading Brands of Spain Forum (FMRE) is now working on its programme of activities for 2011. One of the main features of these activities will be the accreditation ceremony for the Spain Brand Honorary Ambassadors (EHME), the organisation of an event to promote Spanish brands in London, scheduled to coincide with the gala given […] Read more »
The Leading Brands of Spain Forum is now present on the leading social networking site on Internet. Passing the 500 million-user mark in July, Facebook has revolutionised communication between people and organisations in recent years, and the forum, ever open to innovation in communication, considers this to be an extraordinary tool for bringing about greater awareness of its mission.
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Since Expo Shanghai 2010 opened on 1 May, the success of the Spain Brands showroom/shop in the Spanish Pavilion can be rated very positively. The public is responding with excitement and enthusiasm to its offer of quality and prestige under the management of the Leading Brands of Spain Association (AMRE), featuring the participation of 17 leading brands: Mango, Tous, Torres, Natura Bissé, Lladró, Carrera y Carrera, Pikolinos, Panama Jack, Scalextric, Barbadillo, Freixenet, El Caballo, Pastas Gallo, Carbonell, La Española, Adolfo Domínguez and Estrella Galicia.
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The collaborators of the Leading Brands of Spain Association (AMRE) in the United States, Antonio Renilla and Pilar Camacho, visited the Spanish Navy training ship, Juan Sebastian Elcano – appointed Spain Brand Honorary Ambassador – during its recent visit to the port of Galveston (Texas).
The Board of Directors of the Leading Brands of Spain Association meeting on 11 March in Madrid approved the admission of the Tous and ESIC companies into the Association, bringing the total number of members to 96.
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On 27 November, Rubén Marcos (Director of Research of the Leading Brands of Spain) took part in the International Marketing Day organised by the Jaume I University of Castellón. The International Marketing Day was held in the city’s port authority headquarters, during which Mr Marcos made a presentation entitled, The power of the brand in the current climate: the importance of brand policy and the need for internationalisation.
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