The Leading Brands of Spain Forum is now on Facebook

The Leading Brands of Spain Forum is now present on the leading social networking site on Internet. Passing the 500 million-user mark in July, Facebook has revolutionised communication between people and organisations in recent years, and the forum, ever open to innovation in communication, considers this to be an extraordinary tool for bringing about greater awareness of its mission.
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More than 1,200,000 people have already visited the Spain Brands showroom and shop in the Spanish Pavilion

Since Expo Shanghai 2010 opened on 1 May, the success of the Spain Brands showroom/shop in the Spanish Pavilion can be rated very positively. The public is responding with excitement and enthusiasm to its offer of quality and prestige under the management of the Leading Brands of Spain Association (AMRE), featuring the participation of 17 leading brands: Mango, Tous, Torres, Natura Bissé, Lladró, Carrera y Carrera, Pikolinos, Panama Jack, Scalextric, Barbadillo, Freixenet, El Caballo, Pastas Gallo, Carbonell, La Española, Adolfo Domínguez and Estrella Galicia.
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The Forum’s participation in the International Marketing Day at Jaume I University

On 27 November, Rubén Marcos (Director of Research of the Leading Brands of Spain) took part in the International Marketing Day organised by the Jaume I University of Castellón. The International Marketing Day was held in the city’s port authority headquarters, during which Mr Marcos made a presentation entitled, The power of the brand in the current climate: the importance of brand policy and the need for internationalisation.
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The Forum Participates in IMEX08

The Leading Brands of Spain Forum actively participated in the sixth edition of the IMEX trade fair, organised by the company Impulso Exterior (publisher of the Moneda Única magazine), and held at the IFEMA Exhibition Centre (Madrid) on 11 and 12 June. During the two-day event, the Forum participated with a stand where visitors could […]
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The Atlético de Madrid Club gathered to celebrate its entry in the Leading Brands of Spain Forum

It is a one-hundred-year-old, valued and well-known brand in Spain and abroad. The Atlético de Madrid Club has been carving out a well-deserved stature throughout its history and for many years this stamp of quality has been recognised by many institutions and organisations. Last December, the institution reaped the rewards of their work when the Leading Brands of Spain Forum unanimously approved that Atlético de Madrid Club join this important institution.
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FMRE joins forces with Madrid City Council in a Seminar on the Strategic International Positioning of Madrid

The Leading Brands of Spain Forum, "Madrid Global" - the office of strategy and international action of Madrid- and the IE Business School organised the First Seminar on the Strategic International Positioning of Madrid. The title “Madrid, an international benchmark for urban services and infrastructures” served as a starting point for a debate on the city’s capacity to achieve international leadership in the management of urban infrastructures and services.
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Presentation of the Spanish Ambassador Brand Plan

On 21st March took place the official presentation of the Spanish Ambassador Brand Plan to the Spanish Trade Administration, a project run by the Leading Brands of Spain Forum in collaboration with the Spanish Exporters and Investors Club. The event, attended by the Minister for Industry, Tourism and Trade, Joan Clos, was held in the new headquarters of the Spanish Academy of Arts and Cinematographic Sciences, and included the presentation of a DVD outlining the Spanish Ambassador Brand Plan.
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