The King and Queen award accreditations to the new Spain Brand Honorary Ambassadors

Ainhoa Arteta (Culture and Communication), Edurne Pasabán (Sport), Pablo Isla (Business Management), the Roca Brothers (Tourism and Gastronomy), the Instituto Valenciano de Infertilidad (Science and Innovation), Cáritas Española (Social Action), Camino de Santiago (Institutional Relations) and Josep Piqué (Extraordinary Accreditation) make up the sixth edition of Spain Brand Honorary Ambassadors, acknowledged on 12 November at a ceremony presided over by the King and Queen of Spain and […]
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New series of the Spain Brand Honorary Ambassadors

The Leading Brands of Spain Forum, through a panel of judges made up of representatives from business, institutional and international fields, and chaired by Antonio Abril Abadín, Director and Secretary of the Board of Directors of Inditex and Deputy Chairman of the Forum, appointed the new Spain Brand Honorary Ambassadors (SBHAs) on the 30th of June at the […]
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FINMARCA

The Leading Brands of Spain Association (AMRE) and COFIDES (Compañía Española de Financiación del Desarrollo, S.A.) have agreed to implement a new line of venture capital financing. With a fund of 50 million euros, COFIDES has created the Capital line for the internationalisation of Spanish brands, FINMARCA, along with AMRE to promote the overseas expansion […]
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15th Anniversary of the Leading Brands of Spain Forum

“Economically, a country is largely represented by its brands, because in the global world, brands have become true engines of growth and the competitiveness of a country.” This idea was the basis for the proceedings of the morning of 24 April in Barcelona at the ceremony celebrating the 15th Anniversary of the Leading Brands of […]
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Internationalisation Summit

On 24 May 2012, the Leading Brands of Spain Association organised, alongside the Spanish Exporters and Investors Club and the Spanish Association of Executives, the 2nd Business Summit on Internationalisation, during which a report was presented with measures to improve the foreign competitiveness of Spanish companies. The event took place at the CaixaForum auditorium in […]
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Spain and Florida unite their ties

On 3 May, the Leading Brands of Spain Forum organised a business conference in Miami with the participation of Spanish and US executives, and a ceremony acknowledging the Friends of the Spain Brand and Spanish Brands. Figures who have been recognised as Friends of the Spain Brand include the Governor of Florida, Rick Scott and […]
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How to build a global brand

What are the most important elements when defining an international strategy? How do you select the appropriate countries? Should a brand have several positions in different markets or should it be consistent to its positioning in its home country? These are some of the questions tackled during the conference “Global Brand: challenges and opportunities in […]
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The Leading Brands in Miami

The Forum has reached an agreement to go together with School Ship Juan Sebastián Elcano on its next trip, to take advantage of its stage at one of the most important cities in the world to promote Spain’s image and its brands.
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