The Leading Brands of Spain Forum actively participated in the sixth edition of the IMEX trade fair, organised by the company Impulso Exterior (publisher of the Moneda Única magazine), and held at the IFEMA Exhibition Centre (Madrid) on 11 and 12 June.
During the two-day event, the Forum participated with a stand where visitors could raise queries and where some of the Forum’s publications were on display.
Miguel Otero, the General Manager of the Forum, gave a talk entitled “The Strategic Need to Boost Brands of High International Scope”, explaining the concept of these brands (MAPIs, using the Spanish abbreviation), as contained in the Spanish Ambassador Brand Plan that was presented at the end of May.
IMEX 08 is a meeting point for professionals involved in exporting and internationalising Spanish companies. The event brought together representatives from public institutions, the media, banks, professional services companies and internationalisation service providers. IMEX gives businessmen and women a chance to meet trade representatives from different countries. This year Mexico was the special guest country and Mexican exhibitors had a strong presence in the event.