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events
The Leading Brands of Spain Association, the Spanish Council of Chambers of Commerce and the Spanish Exporters and Investors Club formally constituted the Business Committee for Internationalisation on 13 January. This entity was designed to be a permanent platform for the analysis and elaboration of ideas to reinforce the internationalisation and competitiveness of Spanish companies. These ideas will be presented to the Government and to the other public Administrations so that they may be taken into consideration in the formulation of new public policies and strategies in these fields.

publications
The Report of the Leading Brands of Spain Forum’s 10th Anniversary was presented and given out to attendees of the Forum’s 10th Anniversary commemoration event held on 15 December in the conference hall of the Ministry of Industry, Tourism and Commerce. The report lists the activities carried out by the Forum over the last ten years, as well as the main milestones the institution has reached since 1999. Accordingly, the information on these activities is organised into the following chapters, depending on the profile of each project: Ambassador Brands and Image of Spain; Research and Publications; Training and Circulation; and Institutional Co-operation and Communication.

events
The Minister of Industry, Tourism and Commerce, Miguel Sebastián, presided over the 10th Anniversary of the Leading Brands of Spain Forum commemorative event where he emphasised the government’s commitment, through its relevant bodies, to the leading Spanish brands and the part they have to play in conveying an image of Spain’s quality and prestige overseas. The minister also announced his ministry’s support for the project to enhance the competitiveness of Spanish brands and for the Leading Brands of the EU Meeting, which the Leading Brands of Spain Forum will organise next year in Barcelona with the support of La Caixa and IESE and coinciding with the Spanish Presidency of the EU.

events
On 26 November, the headquarters of the Spanish Professional Football League was the scene of a meeting of the Ambassador Brand and Image of Spain committee, the organisation founded to develop the Ambassador Brand Plan presented by the Leading Brands of Spain Association in 2008. This committee is chaired by Antonio Abril, Deputy Chairman of the Leading Brands of Spain Forum and Member and Secretary of the Board of Directors of Inditex, with the deputy chairmanship held by Jaime Montalvo, Managing Director for Promotion at the Spanish Institute for Foreign Trade. It comprises company representatives, relevant government bodies and experts in the fields of brands and international promotion.

brands
Through a sponsorship agreement signed with the Real Colegio Complutense at Harvard, the Leading Brands of Spain Forum (FMRE) will assist and participate in a business seminar to be held from 2 to 5 May, 2010 in The Harvard Faculty Club (Cambridge-Boston, Massachusetts).

EVENTS
Constitution of the Business Committee for Internationalisation
The Leading Brands of Spain Association, the Spanish Council of Chambers of Commerce and the Spanish Exporters and Investors Club formally constituted the Business Committee for Internationalisation on 13 January. This entity was designed to be a permanent platform for the analysis and elaboration of ideas to reinforce the internationalisation and competitiveness of Spanish companies. These ideas will be presented to the Government and to the other public Administrations so that they may be taken into consideration in the formulation of new public policies and strategies in these fields.
The Minister of Industry, Tourism and Commerce chairs the 10th anniversary of the Leading Brands of Spain Forum.
Meeting of the Ambassador Brand and Image of Spain Committee
Legal protection for brands in the EU
MORE ABOUT BRANDS
The Leading Brands of Spain Forum works together with The Harvard Faculty Club’s programme for Spanish and American executives
Through a sponsorship agreement signed with the Real Colegio Complutense at Harvard, the Leading Brands of Spain Forum (FMRE) will assist and participate in a business seminar to be held from 2 to 5 May, 2010 in The Harvard Faculty Club (Cambridge-Boston, Massachusetts).
Antonio Abril strives to strengthen the Made by Spain effect
CC.OO. (Trade Union) condemns the inferior working conditions of own brand workers
Three Leading Brands of Spain Forum companies are acknowledged at the 4th ESADE Brand Centre Awards
PUBLICATIONS
10th Anniversary Report of the Leading Brands of Spain Forum
The Report of the Leading Brands of Spain Forum’s 10th Anniversary was presented and given out to attendees of the Forum’s 10th Anniversary commemoration event held on 15 December in the conference hall of the Ministry of Industry, Tourism and Commerce. The report lists the activities carried out by the Forum over the last ten years, as well as the main milestones the institution has reached since 1999. Accordingly, the information on these activities is organised into the following chapters, depending on the profile of each project: Ambassador Brands and Image of Spain; Research and Publications; Training and Circulation; and Institutional Co-operation and Communication.
June 2009 Bulletin
The Forum presents the Spanish Ambassador Brands video in the United States
The Forum launches the electronic version of the Leading Brands of Spain book
ON THE MEDIA
Gabriel Masfurroll writes a column for Expansión on Made in/by Spain
The President of USP Hospitals and member of the Leading Brands of Spain Association’s Board of Directors, Gabriel Masfurroll, wrote an opinion column for the newspaper Expansión. The article published on 15 August, entitled ‘Made in/by Spain’ encourages Spanish business leaders not to try and conceal the origin of their products and to exploit the potential of the brands to ensure that Spain’s image abroad is set at a level in line with the reality of the country.
Expansión dedicates an article to the Spain Brand Honorary Ambassador accreditation ceremony
Expansión publishes a debate to commemorate the 2009 Spain Brand Honorary Ambassador accreditation
El País publishes a special supplement on brands
SPAIN BRAND
The Prince and Princess of Asturias and the Spanish Ministry of Industry, Tourism and Trade present the Made in/by Spain Plan for the US
On 16 and 17 March several events took place in New York that served to present the Made in/by Spain Plan for the United States, in which the Leading Brands of Spain Association (AMRE) plays an active role and which aims to increase the presence of Spanish companies in the American market. These acts were honoured by the presence of Their royal Highnesses the Prince and Princess of Asturias and the Minister of Industry, Tourism and Trade Miguel Sebastián.
Enric Puig, posthumously appointed Honorary Ambassador of the Spain Brand
The Royal Elcano Institute publishes a report on the image of Spain in the US
New working paper by the Elcano Institute on the image of Spain
PUBLIC SUPPORT
Leche Pascual, Mapfre and BBVA, winners in the Prince Felipe Awards
In an act that took place at the Municipal Conference Centre in Madrid on 19 June, chaired by T. R. H. the Prince and Princess of Asturias, Leche Pascual, Mapfre and BBVA, companies belonging to the Leading Brands of Spain Association, were awarded Prince Felipe Awards for Business Excellence in the respective categories of Renewable Energies and Energy Efficiency, Internationalisation and Leading Brand.
Presentation of the New Support Plan for Spanish Brands
The SOS Group and Barceló Win the Prince Felipe Award for Business Excellence
FINBRAND, COFIDES’ new funding line for the internationalisation of Spanish brands
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